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Google introduces email sorting function

Google has introduced a feature to Gmail, which sorts user's incoming email into different inboxes for them. The feature, Priority Inbox, attempts to automatically identify which incoming messages are important and places them in a separate inbox to other emails. Email priority is determined through frequently emailed ...

  • Apple launches social networking platform

  • Apple has announced the launch of Ping, its music-oriented social network platform, available through iTunes. Ping, coinciding with the release of the latest version of iTunes (version 10), allows users to follow favourite musicians, as well as follow friends to see what music they’re listening to and which musicians ...

  • What B2B experts can learn from B2C gurus

  • B2B and B2C marketers pitch to very different audiences and so naturally they try to adopt different marketing tactics to lure new sales. But one thing is certain – all marketers, whether selling to business decision makers or consumers, must treat each customer or prospect as a unique individual. And while B2B and ...

  • Getting out there

  • The launch of MOVE has seen the outdoor industry get more accountable. For the first time in Australia’s media history reach and frequency metrics now provide full transparency on the performance of outdoor campaigns, not just for combined campaign packages, but also across different formats, as well as alongside ...

  • Bob Seelert on the past, present and future

  • In this edition of Marketing Matters, deputy editor Matty Soccio speaks to Bob Seelert, global chairman of Saatchi & Saatchi’s worldwide executive board, on the good old days, specialist agencies and where ad agencies will find themselves in 50 years time. Seelert has just released a book, Start with the Answer. ...

September issue of Marketing magazine

Marketing September 2010

  • + Unilever superbrand profile
  • + Gen Y consumer insights
  • + Direct mail forecast
  • + Data feature

  • How much of a drawcard is working as a marketer overseas?

  • How much of a drawcard is working as a marketer overseas? A huge drawcard. Who wouldn’t want to at least dream about it, if not get on the plane! But before you head off think through why you are doing it – is it to experience new places, eat great food and have fun, or is it more about growing as a marketer in a ...

  • What is the hardest/easiest product you've had to market?

  • What is the hardest/easiest product you've had to market? Toothpaste, laundry detergent, paint, telcos, soup… and the visual arts. Over a 20-year marketing career I’ve marketed many diverse products, working from both the client and agency sides of the business. There’s no doubt that the arts has been both the easiest ...

  • Life after brand management: Christine Khor

  • In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb the ladder, where do all the brand managers go? Who? Christine Khor When and where did you work in marketing? 1997 – 2000 marketing manager, shelf stable division at Simplot Australia (brands ...

  • Life after brand management: Bhupesh Shah

  • In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb the ladder, where do all the brand managers go? Who? Bhupesh Shah, B.Sc, MBA When and where did you work in marketing? I started my career in 1990 as a marketing analyst for Canadian Tire ...

  • From here to maternity

  • Australia is currently one of only two countries part of the Organisation for Economic Development (OECD) without a national paid parental leave scheme (the other is the US). But all that’s about to change. On January 1, 2011, Australia will finally catch up with the rest of the world when the government delivers ...

  • Life after brand management: Lizzie Staines

  • In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb the ladder, where do all the brand managers go? Who? Lizzie Staines When and where did you work in marketing? After graduating from university, I worked as marketing coordinator ...