Marketing blogs
Take social media 101 seriously!
Almost every marketer I meet asks me how does social media marketing work? So I am dedicating this blog to try and explain social networking from a marketers standpoint. When a user of a social media website (e.g. Facebook, Twitter) discovers your story/content and likes it, they have the option to share it with ...
Why social media and marketing don't mix
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
An unfair advantage in SEM
We all know how hard it is to consistently beat competitors at SEM. The low barrier to entry doesn’t help. It is an uncomfortable feeling knowing that just about anyone with a credit card can become a search engine marketer. The low barrier to creative isn’t that great either. Just when you think you have the best ...
Do you want fries with that?
The online equivalent of “Do you want fries with that?” is fast becoming “Customers who bought this, also bought ………”. But the science around this area, behavioural based merchandising, is a lot deeper than just adding a simple product recommendation based on what someone else has bought. How about recommendations ...
POSitive reinforcement
Everyone loves a good TVC. They’re sexy, undeniably powerful and able to take consumers from zero to love in as little as 30 seconds. And let’s face it, agencies love them too because they mean big bucks, as well as items for the trophy cabinet. Radio, too, can be a winner. The idea of an intimate relationship with ...
More Blogs
Cash for comment aint word-of-mouth
All marketers want word-of-mouth (WOM) and why wouldn’t they? It’s long been considered the best possible brand booster. But it’s always come with the assumption that because of the elusive and ephemeral nature of conversations, you can’t use it like any other media. But you can. A recent report from the US by PQ ...
Engaging a web partner: before the "I do's"
The advances in website technology and content management systems have empowered organisations to take control of their websites, and the argument is certainly there for organisations to maintain control of their brands online – specifically, the marketing department. But digital marketing differs from traditional ...
Making use of all that 2010 advice
By now we’ve all read a million articles talking about important learnings from 2009, tips for a better 2010 and hot predictions for the year ahead, all of which offer really useful information and insight. So, perhaps you’re now at the stage of tweaking your marketing plan, bedding down new strategies and firming ...
The New SME
There is a new breed of small business on the boil and it is about to shine. One of the developments to emerge from the recent financial crisis is the birth of a new breed of SME. They are niche companies born out of a need to fill a void in an increasingly small global market. They work in a market of ever finer ...
WotFlight's launch
Anyone who has worked in the travel industry or booked a hotel in the last few years would recognise Wotif as no stranger to the online travel market. They have proven it is possible for one online company to change the way traveller’s book accommodation, now it seems they’re set to change how you book a flight! Rumours ...
Mistake #1 in SEO keyword research
When it comes to Search Engine Optimisation (SEO), I have to tell you – marketing managers make a lot of mistakes. I can easily count 20 of them. Of these, there is one mistake that I see over and over again. When this mistake is committed, it can destroy the business value of any SEO project. The mistake ...
Don't shoot the messenger
One benefit of ticking over a new year (beyond the chance to make a heap of resolutions which invariably are abandoned before February!) is a chance to reflect on the previous year – what happened, what we learned, what points of view different people had on particular hot topics and so on. With the continuing momentum ...
Where was MacBank's 'Miranda' plan?
The staff of Macquarie Bank last week showed how to turn the standard practice of wasting time forwarding emails into instant fame.While Channel 7 recorded a live reaction to the Reserve Bank leaving interest rates unchanged, something caught the viewers attention. In the background a Macquarie Bank staff member, ...
So you've got web analytics, now what?
You have come to expect a certain amount of unique visitors to your website every month. You know that 30% of website hits bounce and the average time spent on the company site is around 1 minute, 10 seconds. Your overall traffic has increased by 48% in the last month (which is great news) and it’s only the start ...
Cities get a new look – case one
My first blog post got a very good comment. In an interesting brainstorming on citymarketing, a reader pointed out: “The problem with marketing a city is that your target market literally couldn't be bigger, and the ability to deliver on a brand promise at each customer touch point is impossible.” I’ve got the ...
On the front foot: customer experience counts
Organisations interacting with today’s consumers face a rare combination of circumstances. Sky-high expectations, unlimited options and the sweeping consumer empowerment driven by social networking have created a force unlike any of us have experienced before. After decades of being managed and forced to adapt to ...
6 ecommerce tips to guarantee a fat 2010 annual bonus
What can you do in 2010 to improve the performance of your online retail presence? How can your online shop be improved, tweaked and refined to deliver even better results than last year? ...
The adventures of SuperMulti
Faster than a speeding shopping trolley. More powerful than a social media strategy. Look. Up in the sky. It’s a store front. It’s online. It’s SuperMulti! Yes, it’s SuperMulti, strange visitor from another marketing world who came to Australia with powers and abilities far beyond those of mortal ...
The year of the mobile - no, really!
Some were disillusioned last year when ‘the year of the mobile’ didn’t quite reach expectations. While the astounding rate of smartphone adoption and the explosion of practical and fanciful mobile apps kicked off widespread acceptance that mobile is here to stay, the ‘mcommerce explosion’ we were expecting was anticlimactic ...
Talk is cheep
We’ve established that word-of-mouth has reached a whole new level with the rise and rise of social media in its various forms (particularly Twitter). But what is a company to make of all this new noise? Well, there’s some great stuff there... but there’s also a big catch to be wary of, too. For a start, it’s now ...
Trends in 2010: specialists
2009 was a year of shifting paradigms. I think the GFC forced us to change in some capacity. This year, instead of dwelling on revenue losses and budget freezes, I think it is wise to focus on what we learned, how we can apply these learning’s in 2010 and best of all convert them into tangible revenue? Observing ...
Guru bloggers
Our team of dedicated bloggers will be posting regularly about anything and everything that makes them smile, drives them mad, or generally gets them going.
Ant Hampel
Ant Hampel is the founder of live brand experience organisation think creative events with offices in Melbourne and Singapore. Ant has 17 years experience in the live events industry both locally and internationally.
Andrew Wilson
When he's not shouting from the soapbox perched atop his high horse, Andrew Wilson is a copywriter and creative with boutique Sydney agency The Other Dimension.
David Iwanow
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David Iwanow is the Director of The Lost Agency, a web analytics focused SEO agency that is helping business get found online, you can follow him on twitter @thelostagency.
Geoffrey Bowll
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Geoffrey (pictured with junior art director) is MD of The Starship, a Melbourne-based ad agency. Besides running mainstream campaigns since 1991, he has conducted hundreds of marketing and advertising research projects for major corporates.
Katie Harris
Katie Harris is director of qualitative research at Zebra Research. B. Soc Sci (psych) UNSW, MBA AGSM, QPMR (and all that).
You can find out more about Zebra Research, and all things qualitative, by visiting the ZebraBites blog, the Zebra Research website and/or by following her on Twitter.
Kevin Mackin
Kevin Mackin, FAIM AMAMI CPM, is passionate about disruptive technologies having pioneered advanced CRM systems in the 80s, headed an internet development team in Silicon Valley in the 90s and kicked off Asia Pacific's online meeting market from 2000. By background, a product marketer - Kevin is currently General Manager Aus/NZ for leading web analytics firm Coremetrics (which just happens to be a technology which is disrupting some traditional marketing norms by bringing accountable measurement to the space).
Stephen Byrne
Stephen is an international brand strategist, writer and commentator. He is founder and director of strategic brand consultancy DIFFUSION, and has taught, published and presented extensively in the UK and Australia on brand and digital strategy, marketing and communication. You can contact him by email, through his blog, on Twitter or by LinkedIn.
Fi Bendall
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Fi is a leading interactive and digital specialist, and managing director of Bendalls Group. She has over 20 years experience in the digital sector. As well as developing key ISP strategies for the BBC, she has worked on an international gaming industry portal, ATE Online, and on digital strategies for Australian clients such as Microsoft, News Interactive, Tourism Tasmania, RaboPlus and MTV.
Trevor Young
Trevor Young is the PR Warrior, a battle-hardened public relations and marketing communications consultant, blogger, speaker and trainer. Trevor is principal partner of strategy and communication advisory firm parkyoung.
Jonathan Sinton
Jonathan is the business strategy director for Research International and is an experienced multi-country researcher. He's worked in the US and the UK but now calls Australia home. On his blog, Jonathan discusses key research findings, drilling down and using data to tease out the trends in Australia that marketers need to know about.
Matt Granfield
Matt spends his time consulting as marketing director at e-CBD for a diverse clientele ranging from NGOs to rock bands, and is Social Media Marketing Director at dp dialogue. When he isn't busy referring to himself in the third person, Matt maintains his own blog, Zakazukha Zoo.
Mary Henderson
Mary Henderson is GeekIT Group's CEO. Before founding GeekIT, Mary worked in senior business development, marketing and sales roles at companies including Tech Pacific and Belkin. Mary is an active participant in industry associations. In 2006, she became the Victorian President of the Australian Multimedia Industry Association (AMIA), Australia's most prestigious digital media representative body. In 2007, Mary was also invited to join the board of the Victorian Australian Information Industry Association (AIIA). You can follow her on Twitter here.
Jules Brooke
Jules Brooke is the founder of PR agency Handle Communications. You can contact her on 0409 494 490.
Sean Greaney
As online editor of Marketingmag.com.au and feature writer for Marketing magazine, Sean Greaney spends most of his day sweating, cursing and drinking coffee. If you'd like to contribute editorially, (should carrier pigeon and smoke signals fail) contact him on sean.greaney@niche.com.au, @SeanGreaney or LinkedIn.
Jenni Beattie
Jenni Beattie is the director of Digital Democracy a research-led social media consultancy. With over 20 years experience across advertising, media, PR, market research and innovation, Jenni uses a wholistic approach to getting the most from social media tools.
Mark Cameron
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Mark Cameron is a partner at Working Three. He has been working and advising on digital strategy for close a decade. You can see more of his articles on the Working Three blog.
Pau Herrera
Pau Herrera is founder and CEO of Grupo BPMO. He also chairs the executive committee of the Barcelona Centro de Diseno, is vice president of Asociacion Espanola de Directivos and won the Asociacion Independiente de Jovenes Empresarios best young businessperson in 2005, aged 38.
Simon McEvoy
Simon McEvoy is Tangent One Australia’s managing director and e-commerce specialist. He has project managed and marketed large transactional platforms for some of the best known multi-channel retailers in both Australia and the UK, and by his own admission has a borderline obsession with web analytics.
Brett Waters
Brett Waters is RightNow vice president Asia Pacific - South, based in Sydney. He has 18 years experience in the industry and originally joined RightNow from Oracle Corporation where he held several positions.
Chris Fiteni
Chris is the director of Strategy at Nucleus Digital Strategy. He has 15 years digital marketing experience and has worked with brands such RMIT, YMCA, Mazda and Australia Post.
Anthony Baker
Anthony is the managing director at Nucleus Digital Strategy. He has 13 years business leadership and digital marketing experience with brands such as Amcor, Target, Coles & Telstra.
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Why social media and marketing don't mix
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
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Updated: Two for one promo burns Grill'd
A two-for-one promotion offered to Uni Times readers by Grill’d has backfired due to the brand not foreseeing digital distribution of the voucher. The brand issued the following statement on its website: Uni Times 2 for 1 Voucher Offer We've been inundated recently with people trying to redeem a 2 for 1 burger ...
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Why social media and marketing don't mix
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
