Almost every marketer I meet asks me how does social media marketing work? So I am dedicating this blog to try and explain social networking from a marketers standpoint. When a user of a social media website (e.g. Facebook, Twitter) discovers your story/content and likes it, they have the option to share it with ...
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
We all know how hard it is to consistently beat competitors at SEM. The low barrier to entry doesn’t help. It is an uncomfortable feeling knowing that just about anyone with a credit card can become a search engine marketer. The low barrier to creative isn’t that great either. Just when you think you have the best ...
The online equivalent of “Do you want fries with that?” is fast becoming “Customers who bought this, also bought ………”. But the science around this area, behavioural based merchandising, is a lot deeper than just adding a simple product recommendation based on what someone else has bought. How about recommendations ...
Everyone loves a good TVC. They’re sexy, undeniably powerful and able to take consumers from zero to love in as little as 30 seconds. And let’s face it, agencies love them too because they mean big bucks, as well as items for the trophy cabinet. Radio, too, can be a winner. The idea of an intimate relationship with ...
All marketers want word-of-mouth (WOM) and why wouldn’t they? It’s long been considered the best possible brand booster. But it’s always come with the assumption that because of the elusive and ephemeral nature of conversations, you can’t use it like any other media. But you can. A recent report from the US by PQ ...
The advances in website technology and content management systems have empowered organisations to take control of their websites, and the argument is certainly there for organisations to maintain control of their brands online – specifically, the marketing department. But digital marketing differs from traditional ...
By now we’ve all read a million articles talking about important learnings from 2009, tips for a better 2010 and hot predictions for the year ahead, all of which offer really useful information and insight. So, perhaps you’re now at the stage of tweaking your marketing plan, bedding down new strategies and firming ...
There is a new breed of small business on the boil and it is about to shine. One of the developments to emerge from the recent financial crisis is the birth of a new breed of SME. They are niche companies born out of a need to fill a void in an increasingly small global market. They work in a market of ever finer ...
Anyone who has worked in the travel industry or booked a hotel in the last few years would recognise Wotif as no stranger to the online travel market. They have proven it is possible for one online company to change the way traveller’s book accommodation, now it seems they’re set to change how you book a flight! Rumours ...
When it comes to Search Engine Optimisation (SEO), I have to tell you – marketing managers make a lot of mistakes. I can easily count 20 of them. Of these, there is one mistake that I see over and over again. When this mistake is committed, it can destroy the business value of any SEO project. The mistake ...
One benefit of ticking over a new year (beyond the chance to make a heap of resolutions which invariably are abandoned before February!) is a chance to reflect on the previous year – what happened, what we learned, what points of view different people had on particular hot topics and so on. With the continuing momentum ...
The staff of Macquarie Bank last week showed how to turn the standard practice of wasting time forwarding emails into instant fame.While Channel 7 recorded a live reaction to the Reserve Bank leaving interest rates unchanged, something caught the viewers attention. In the background a Macquarie Bank staff member, ...
You have come to expect a certain amount of unique visitors to your website every month. You know that 30% of website hits bounce and the average time spent on the company site is around 1 minute, 10 seconds. Your overall traffic has increased by 48% in the last month (which is great news) and it’s only the start ...
My first blog post got a very good comment. In an interesting brainstorming on citymarketing, a reader pointed out: “The problem with marketing a city is that your target market literally couldn't be bigger, and the ability to deliver on a brand promise at each customer touch point is impossible.” I’ve got the ...
Organisations interacting with today’s consumers face a rare combination of circumstances. Sky-high expectations, unlimited options and the sweeping consumer empowerment driven by social networking have created a force unlike any of us have experienced before. After decades of being managed and forced to adapt to ...
What can you do in 2010 to improve the performance of your online retail presence? How can your online shop be improved, tweaked and refined to deliver even better results than last year? ...
Faster than a speeding shopping trolley. More powerful than a social media strategy. Look. Up in the sky. It’s a store front. It’s online. It’s SuperMulti! Yes, it’s SuperMulti, strange visitor from another marketing world who came to Australia with powers and abilities far beyond those of mortal ...
Some were disillusioned last year when ‘the year of the mobile’ didn’t quite reach expectations. While the astounding rate of smartphone adoption and the explosion of practical and fanciful mobile apps kicked off widespread acceptance that mobile is here to stay, the ‘mcommerce explosion’ we were expecting was anticlimactic ...
We’ve established that word-of-mouth has reached a whole new level with the rise and rise of social media in its various forms (particularly Twitter). But what is a company to make of all this new noise? Well, there’s some great stuff there... but there’s also a big catch to be wary of, too. For a start, it’s now ...
2009 was a year of shifting paradigms. I think the GFC forced us to change in some capacity. This year, instead of dwelling on revenue losses and budget freezes, I think it is wise to focus on what we learned, how we can apply these learning’s in 2010 and best of all convert them into tangible revenue? Observing ...