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The four day working week and how you can start living the dream

Let’s face it, many of us never stop working. My colleagues and I are intensely passionate about our ability to guide clients and consumers through today’s fragmented channels. However, coupled with day to day tasks, high level creative thinking can become quite overwhelming. I would argue that if we just took ...

Facebook is the butter of the new media world

I just got told I could write about butter and it would be interesting. So, here it goes: Butter is bullshit. I actually love butter, we all do (unless of course you’re opting for low-fat soy butter with reduced salt and Real Original Flavour™ in which case do us all a favour and switch to celery, your friends ...

Dear Connex, We hate you (Ignorance is NOT Bliss! - An Open Letter)

Dear Connex Melbourne Marketing Department, Leo Burnett Melbourne (Advertising Agency), Starcom (Media Agency) and the Public Relations company, It is time for answers. Why is it that companies are still ignoring online? Fare Evasion Day May 1st started off as a Facebook Event. It was embraced by 1,700 people. ...

What’s wrong with the AMI?

This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...

TechTips: What is Twitter anyway, and why the hell should I give a damn?

Tweets? A Twitterer? The Twitterverse? WTF!? It’s enough to confuse anyone, and considering how little time I have already, do I really need another way to communicate? Well, I guess that depends on what you want to say, and how you want to say it. Twitter is often called a micro-blogging service, but that doesn’t ...

Why brand USA is bankrupt and how to relaunch it again

I just arrived in LAX, after five hours talking with a philosophy honours student from Harvard who thought the population of the USA was one billion, China two billion and Australia one million. I walked down the bridge-walk and into the terminal. The first thing I saw was a picture of George W Bush. What is that ...

Myer + Weight Watchers: a retail recipe for success?

When Wesfarmers wanted to buy my Coles shares last year, my mailbox seemed to be full every second day with various bits of paraphernalia talking up the acquisition. If they walk as good as they talk I thought, the revolution in Australian grocery retailing, that many people (including myself) had predicted  ...

TechTips: What is RSS anyway, and why the hell should I give a damn?

Sprinkled liberally all over this site you will find the strange codified initialisation RSS. For those of you already introduced to these three letters, you'll already know the power of this great little technology, but if you don't know your RSS from your RSL, this post should help to clear a few things up and ...

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