Marketing blogs
Articles from year/month
How to weather the economic storm
Marketingmag.com.au welcomes Andrew Wilson to the stable of guru bloggers on the site. When he's not shouting from the soapbox perched atop his high horse, Andrew is a copywriter and creative with boutique Sydney agency The Other Dimension. Unless you’ve been living under the proverbial rock, you’ll be all-too-familiar ...
Fool's gold?
Social media monitors (SMMs) trawl the web to find mentions of your brand, or whatever it is that you're interested in monitoring. There are many SMM products and services available: some free, some that you pay for. Here’s a very basic example: www.whostalkin.com If you type in the name of a brand or topic of ...
Social objects and handles
I like the thought of social objects having grips, handles or even doors. These handles would allow objects to travel around social networks more rapidly because people can pick them up more easily. A quick casual definition of a social object: Something we can share Normally has interest or relevance to our ...
Making sense of the senses
According to international research company Millward Brown, 97% of all brand communication today is focused on two of our five senses. The same study revealed 75% of our emotions are generated by what we smell. If smell is the most impressionable and responsive sense, why are we not seeing more focus on multiple ...
Vodcast: Retailing in tough times
In his latest vodcast, Geoffrey McDonald Bowll, MD of Starship and author of the monthly column Guerrilla Guide in Marketing magazine, interviews Nicolas Georges, operations manager of NQR and Demetrios Carakitsos, business development manager of Ezygas, about retail marketing in tough times. Check it out below ...
Web marketing ain't so tough
It's a common misconception that the internet has turned the marketing world on its head, and that conventional tactics for customer engagement are no longer relevant. While there might be significant differences in how we approach online channels, we shouldn't abandon all that we've learnt from marketing traditions ...
2009: Why do you need to think about social media?
Tamir Berkman takes you through a few reasons why 2009 is going to be a big year for social media: The medium is coming of age It’s been a few years since baby social media was born and now it’s a teenager. Still a bit confused but ready to go to work and prove itself. All it’s asking is a chance and some direction. Australia ...
How to choose a qualitative research consultant
So let’s assume you’ve been following my series in Marketingmag, have fallen in love with qualitative research, have decided to undertake a qualitative research project, and are now trying to decide on a qualitative research supplier. What should you look for? Good question! And you’ve come to the right place: that’s ...
The last posting on Naked's Witchery campaign... promise!
Early this week I received a phone call from a Naked Communications representative, explaining that the agency’s CEO, Mat Baxter, wanted to have a chat. A chat? What about? Is there anything else that can be said about the Witchery ‘viral’ campaign that featured in the media for nearly two weeks? That was splashed ...
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