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The Great Depression, The Great Gatsby and The Green Light

The Great Depression caused rather a lot of problems. In America millions of unemployed labourers were impoverished. Farmers lost their land and ended up in the cities. Wages went through the floor. In Germany, the country stuck with the bill for World War I, The Great Depression gave rise to nationalism and gave ...

Sitting back and watching the cash roll in

Catchy blog title isn’t it? And no, I didn’t write it just to get your attention. It’s absolutely true and relates specifically to our strategies for marketing to existing customers. We’ve all seen those terrific cross-sell and up-sell opportunities on websites. From iTunes to JB HiFi and Coles, many of us find ...

How to brief your web developer

My gaggle of creative web weavers have had the pleasure of working on hundreds of online projects but it never ceases to bemuse me as to how far the client brief often is from commercial, technical and sometimes aesthetic realities. Websites are hardly nouveau... it's 2009 people and so much HTML under the bridge ...

Back to the marketing basics

 How well do you remember your university studies? After introducing the two new Ps in my last blog, something inspired me recently to make a return to the very basics. I got an email from an accountant friend (ignore the paradox) asking me a series of questions about marketing as part of his research for an ...

Emotional media: building brand on radio

You’re sitting in your car in peak hour traffic on your way home listening to two idiots talk about ‘crazy things their ex’s have done’. You can’t see them but you know they’ve got heads like dog poo because they’re radio announcers. If they were good-looking they’d be on TV. The only exceptions to this rule are ...

Game, set, content match!

One of the biggest questions often asked of an SEO Agency is 'Why is my site not ranking?'. One of the many elements is the content, but what does that mean for you? At SMX Sydney earlier this year, there was a 'Copywriting for search' presentation by Chris Thomas head of Melbourne-SEO firm RESEO.   So the ...

Preparing for the social tsunami

How Google Wave will hit marketers Google has changed the world more than once. The company built the world’s best search engine, became the world’s biggest advertising media supplier and is now one of the world’s largest companies – not to mention being the strongest brand in the world, exceeding USD $100 billion ...

Relentless marketing optimisation

Way back at the end of WWII, the Japanese philosophy of continuous improvement throughout all aspects of life was born. At the time, this revolutionary mandate called Kaizen found life in the business world and has been deeply connected to the success of several major Japanese businesses during the country’s post-war ...

Developing a social media strategy for your brand

You’ve got a marketing plan of course, and a business plan, and a company mission statement, and you’ve probably got a bunch of other formal forms informing you of the formula for formulating strategic marketing decisions, but in all of that there’s probably not a single bit of guidance on what to do when TeenyBopper88 ...

The device agnostic consumer

A recent article in The Sydney Morning Herald reported that a dramatic increase in illegal downloads of TV shows, movies, etc. was the result of the recession – people risking prosecution to save a bit of money. But hang on a second – Foxtel is enjoying significant increases in subscriptions and is profitable for ...

The new Ps – Passion and Philanthropy

Hands up all who think the world is a fine and dandy place where everything is as it should be? Thank you, Mickey Mouse, I expected no less from you. For the rest of us, however much the eternal optimist we may be, we realise that all is not as it should be. We find ourselves confronted with an increasing number ...

After the Wave: the limits of Google

Last month Millward Brown Optimor published its fourth annual BrandZ Top 100 Most Valuable Global Brands rankings and would you believe Google's brand is worth exactly $100 billion. While I have debated the worth of these kinds of valuations and surveys in previous blogs, in the wake of the impending release of the ...

The A-Z of Australian and NZ PR blogs

Public relation practitioners and industry gurus Trevor Young of parkyoung and Kylie Lewis of Slice Media created a list of Australian and New Zealand PR blogs. We often hear about top marketing blogs but not PR ones. Now more than ever, is a time for PR to shine and what better way to stay abreast of industry knowledge ...

Geek vs. aesthete? It's all in the strategy...

Nothing warms the veins of my secret technologist heart more than the sound of marketers buzzing madly about how to get the hottest social app or technology entwined into their latest campaign. Yet all it takes for my blood to run cold is to hear a creative strutting around a design agency claiming to know which ...

What do you need in a community manager?

At April's Marketing Now conference in Wellington, a marketing manager for a charity asked how much to invest into an online community platform. Her board had approved NZ$25,000 for development. Before the panel of experts could answer, another marketer in the crowd said you can do it for free on Ning.com. Or you ...

Special PR deal – the traditional/social media combo!

When you're active in the social media space (as I tend to be, along with countless others in the marketing sphere), it's sometimes easy to get caught up in the minutiae of Twitter, Digg, LinkedIn, blogs and the like. I've been having my kitchen renovated these past few weeks and – as anyone who has gone through ...

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