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by Matt Granfieldon Oct 17 |
20 ways to inoculate your business against impending global financial doom - part II
In part two of a two part series, Matt Granfield brings you 20 ways on how best to keep a clean pair of dacks on in this volatile economic environment. Treat this as a cheat sheet for maintaining and creating harmonious business perspectives.
Part Two
11. Get on LinkedIn and start networking your arse off. Unlike Facebook, which isn't a fantastic tool for marketing your company, LinkedIn is a value-adding business conversation and it will help you meet savvy new people.
12. Learn the basics of SEO (search engine optimisation) and get your website ranking better in Google. It will cost you less than putting an ad in a newspaper and it will put you right in front of people who are actively searching for what you do.
13. Make friends with journalists. Buy them drinks. They like it.
14. You don't need a 'digital' strategy, you need a conversation strategy.
15. Use new technologies, embrace the future, but for goodness sake, stop Twittering when you have more important things to do. You don't have to have MySpace page or a Facebook account for your business. Take advice on what's relevant to you, don't do it just because the Gen Y portion of your office thinks it's a good idea. Ask Gen X, they grew up with computers too. In fact, they know everything Gen Y does, but they have more perspective.
16. Stop trying to do things the same way you always did them or you'll end up clutching at straws trying to make money. Adapt and survive. Don't blame senior management if they can't see the writing on the wall, it's your job to convince them. Get out your marker pens and spell it out for them in bigger letters.
17. If you're worried about impending global financial doom, guess what, so is everyone else. Diversify. Offer cheaper products, out-source appropriately. If people don't have as much money to spend you can sacrifice quality, as long as they understand what they're getting. You can diversify your brand without causing harm, but you have to make sure your customers know what's going on. (Refer to point 14).
18. You need to save money, so make sure you know your ROI and stop spending cash on marketing strategies that don't work. Don't listen to people who talk about 'reach', they're lying.
19. Look at the people around you. Are they amazing? If they're not amazing, get new people. If you can't afford (or find) amazing people, find a business mentor (a proper one, not someone who couldn't make their own business work so they started a consultancy).
20. Make philanthropy a core part of your business strategy and don't tell anyone about it. If you're shouting about how much good you're doing in the world everyone will know you're doing it as a marketing tactic. If you really are worried about impending global financial doom, do something about it. Give. Care.
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2 Comments
You call this a recession?
I’m not going to be popular for saying this, but I don’t think most Australian consumers are really suffering in the current economic climate. It might be coming, but the recession is not here yet. And it may not come at all. I know what you’re thinking: haven’t I been following the doom and gloom pundits in the ...
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Negotiating a pay rise can often be an uncomfortable and embarrassing experience, even if you are extremely confident of your worth. Preparation, however, is the key to success when entering into negotiations with your boss. Achieving a pay rise depends on a number of key factors, and not all of them are directly ...
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Independent brand valuation consultancy Brand Finance has revealed the impact of the economic downturn on the 100 leading global brands. The company has released this information in its report on the 500 most valuable global brands. The world economy has been hit by commodity price rises, the credit crunch, job ...
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Can I add one?
'Have one dumb idea a day'. I reckon we don't push ourselves hard enough creatively to see unique ways of doing things and marketing ourselves. sometimes that takes practice and frankly if you don’t have at least one dumb idea a day then you ain’t thinking hard enough. Besides dumb ideas often evolve into great ones.
Cheers
Nigel Collin - Funnel Vision
www.nigelcollin.com.au