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Recipe of the Month: The British Council 'Realise Your Dream' campaign

Client: The British CouncilCreative agency: M&C SaatchiPR: Open Dialogue Background The British Council is a not-for-profit global organisation that runs, among many other programs, an annual scholarship competition for young Australians called Realise Your Dream. The purpose of the British Council is to build ...

In the spotlight: Roses Only

“I’ve been in flowers since I was five-years-old,” says James Stevens. From the 1960s onward, his parents owned a little flower shop – a stall, to be exact – at Sydney's Town Hall Station. Having grown up with flowers, it came as no surprise when, upon graduating from university in 1988, Stevens established Roses ...

In the spotlight: Bebo

“Within six months we’ll be the largest social networking site in Australia.” That was the bold claim of Bebo’s Jim Scheinman at the ad:tech conference in February this year. You certainly couldn’t accuse the man of lacking vision. But whether or not Scheinman’s vision is impaired by blind optimism will be laid ...

In the spotlight: Starbucks

“In my opinion Australia, per capita, is probably one of the most competitive coffee markets in the world,” says Holly Gray, national marketing director of Starbucks Coffee Company Australia. “I don’t know whether you have ever had coffee in the US, but their history of coffee is not the greatest! So that’s been ...

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