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Author: Alex White

Social objects and handles

I like the thought of social objects having grips, handles or even doors. These handles would allow objects to travel around social networks more rapidly because people can pick them up more easily. A quick casual definition of a social object: Something we can share Normally has interest or relevance to our ...

How to become a usability evangelist, and why agencies can't afford not to

Why don’t more digital agencies conduct usability phases? There’s no point building the latest in socially connected branding mechanisms if they simply don’t work or are too frustrating to use. Too many times I have seen a huge mobile phone or FMCG brand burn thousands on a campaign whose digital component is ...

The four day working week and how you can start living the dream

Let’s face it, many of us never stop working. My colleagues and I are intensely passionate about our ability to guide clients and consumers through today’s fragmented channels. However, coupled with day to day tasks, high level creative thinking can become quite overwhelming. I would argue that if we just took ...

Upfront Thinking: Trust Digital

Working within a digital agency, nothing is more frustrating than partnering with clients that don’t trust the digital space and therefore don’t trust you. Some don’t devote time to digital and others don’t consider it when budgeting. Most of my colleagues working in this side of the industry are passionate about ...

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Alex White

Alex White's creative background in design is complemented by strategic consulting and business analysis experience. His career has focussed on educating clients as a strategist and usability specialist. More recently these skills have be refined in order to focus on digital planning and experience design. His core vision is to help people communicate with technology.

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