Marketing
Author: Matt Granfield
The Great Depression, The Great Gatsby and The Green Light
The Great Depression caused rather a lot of problems. In America millions of unemployed labourers were impoverished. Farmers lost their land and ended up in the cities. Wages went through the floor. In Germany, the country stuck with the bill for World War I, The Great Depression gave rise to nationalism and gave ...
Developing a social media strategy for your brand
You’ve got a marketing plan of course, and a business plan, and a company mission statement, and you’ve probably got a bunch of other formal forms informing you of the formula for formulating strategic marketing decisions, but in all of that there’s probably not a single bit of guidance on what to do when TeenyBopper88 ...
Everything you need to know about social media monitoring
I used to work at Dominos. In fact, the dots paid my way through the first year of uni. I was hired as a delivery driver, but because they liked me they used to give me the cushy eight-dollar-an-hour dough-making shift on Saturday and Sunday mornings. I saw a lot in those days, hanging out the back bumming cheap ...
Breaking through the clutter: a look at exposure to advertising messages
I’ve been telling people for years that they see 3,000 ads a day and they all believe me. No one blinks. No one questions the number. It’s in all the textbooks and it’s all over the interwebs. And everyone knows the interwebs don’t lie. Secretly, I’ve been a little skeptical. Presuming you actually get eight hours ...
State of the social media sphere address
Things change quickly in Interwebs land. Here’s what you need to know so you can look knowledgeable and sound educated in front of the people who presume you know a lot about all this sort of stuff because you’re in marketing and it’s your job to know these things. Call it a ‘State of the social media sphere’ address ...
10 Marketing Predictions for 2009
Matt Granfield shares his top 10 predictions for the year ahead: 1. Marketing budgets will be slashed by 35% 2. Marketing expectations will be raised by 35% 3. Facebook will not be sold, Twitter will not be monetised and MySpace will grow at precisely the same rate as the American economy 4. A major Australian ...
How social media won Obama the US Election
"There is only one tool, one platform, one medium that allows the American people to take their government back, and that's the internet…” It’s one of the more famous lines in recent American political campaign history, and it’s bang on the money. Literally, the internet has changed the way candidates communicate ...
How to get the world's attention without being remarkable
Count to 3,000 in your head. Go on. It'll take a while, but give it a shot. You're not going to do it are you. It would take too long. You've probably tried it a few times when you couldn't get to sleep and you probably lost count and got bored somewhere in the hundreds. Even if you tried really hard and counted, ...
20 ways to inoculate your business against impending global financial doom - part II
In part two of a two part series, Matt Granfield brings you 20 ways on how best to keep a clean pair of dacks on in this volatile economic environment. Treat this as a cheat sheet for maintaining and creating harmonious business perspectives. Part One Part Two 11. Get on LinkedIn and start networking your arse ...
20 ways to inoculate your business against impending global financial doom - part 1
In part one of a two part series, Matt Granfield brings you 20 ways on how best to keep a clean pair of dacks on in this volatile economic environment. Treat this as a cheat sheet for maintaining and creating harmonious business perspectives. Part One 1. Make your customer service truly remarkable. No, seriously, ...
Does your company need a Facebook page?
Want to know at a glance if your company needs a Facebook page? In a 2006 survey of college students conducted by Student Monitor, Facebook was named the second most popular 'thing' on the planet. It tied with beer and was beaten by the iPod. In August this year research firm comScore officially declared Facebook ...
more about our blogger
Matt Granfield
Matt spends his time consulting as marketing director at e-CBD for a diverse clientele ranging from NGOs to rock bands, and is Social Media Marketing Director at dp dialogue.
When he isn't busy referring to himself in the third person, Matt maintains his own blog, Zakazukha Zoo.
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What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
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What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
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Talking Point: Facilitate Digital and EyeWonder partner up
Facilitate Digital Holdings Limited, a leading independent provider of digital marketing technology, announced that it has entered into a partnership and investment agreement with EyeWonder, a leading U.S. based provider of interactive digital advertising. For more on the partnership, read the release materials ...
