Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us The Newshound http://www.marketingmag.com.au/news/view/2019/ UK Facebook users who add a pizza-ordering tool to their profile are being offered cash to harness their contact lists. By adding the Domino’s Pizza advert to their profile or blog, users will earn a cash reward every time one of their contacts clicks on it to place an order. To start earning cash, users have ...]]> Sat, 20 Mar 2010 02:10:57 GMT The Newshound http://www.marketingmag.com.au/news/view/2018/ Virgin Mobile Australia has been slapped with a $22,000 fine by the Australian Communications and Media Authority (ACMA) for allegedly spamming consumers. The telco was accused of sending promotional emails to consumers who had opted out of receiving material. “The key tenet of the Spam Act is that commercial electronic ...]]> Sat, 20 Mar 2010 01:49:41 GMT Mark Cameron http://www.marketingmag.com.au/blogs/view/2017/ The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why has social media gone mainstream? Online networks, including social ones, evolve and take on a life of their own. In the real world, for multi-celled organisms to exist a number of cells must ...]]> Sat, 20 Mar 2010 01:46:44 GMT Brett Waters http://www.marketingmag.com.au/blogs/view/2016/ For years, companies kept their innovation processes hidden, averse to the risk of intellectual property theft and marketplace copycats. But times have changed. The ...]]> Sat, 20 Mar 2010 01:30:44 GMT Liz Foster http://www.marketingmag.com.au/careers/view/2015/ In this careers feature, Liz Foster ...]]> Sat, 20 Mar 2010 01:06:17 GMT The Newshound http://www.marketingmag.com.au/news/view/2014/ The Mobile Marketing Association (MMA) has announced the release of a whitepaper on rich media mobile advertising. The MMA used the paper to create a definition, which it refers to as ‘Rich Media Mobile Ad Units’ – interactive and/or non-interactive ad units displayed on a mobile web page and/or in a mobile application ...]]> Fri, 19 Mar 2010 23:55:00 GMT The Newshound http://www.marketingmag.com.au/news/view/2013/ Think TV has announced adjustments to the TV ratings system to include homes with Personal Video Recorders (PVRs). In addition to live viewing, any viewing of programs done at normal speed within seven days of the original broadcast (called ‘Playback’) will now be measured and reported by OzTAM and RegionalTAM. ...]]> Fri, 19 Mar 2010 23:35:07 GMT The Newshound http://www.marketingmag.com.au/news/view/2012/ M&C Saatchi has launched a TVC that continues its campaign of emotional branding for coffee brand Moccona. Continuing its run of ads linking the brand to romance or ‘emotional’ situations, the TVC, entitled ‘Candles’, introduces Moccona’s Inspiration Range. Moccona's marketing director Hilary Pulver indicates ...]]> Fri, 19 Mar 2010 23:20:57 GMT The Newspup http://www.marketingmag.com.au/news/view/2011/ The president of The Royal Australian and New Zealand College of Psychiatrists, professor Louise Newman, is calling for restrictions on media saying the self-regulation of advertising and other media has failed to protect children. Newman said sexualised images were now an inescapable part of a child’s environment, ...]]> Fri, 19 Mar 2010 04:27:05 GMT The Newspup http://www.marketingmag.com.au/news/view/2010/ A new report by Burson-Marsteller Australia has found Australian brands are failing to tell their stories. The study found Australia’s top 20 brands (based on Interbrand’s ‘Australia’s Best Brands Report’ of March 2009) are inhibiting their stories by under-resourcing their online newsrooms. 60% of these brands ...]]> Fri, 19 Mar 2010 03:46:41 GMT The Newspup http://www.marketingmag.com.au/news/view/2009/ MTV and Tourism New Zealand have collaborated on a multi-platform campaign showcasing locations in New Zealand through the eyes of prominent Kiwi musicians. The campaign is targeted at 16- to 24-year-old Australians. The brands have collaborated with the following artists: Scribe, Mint Chicks and Liam Finn (son ...]]> Thu, 18 Mar 2010 23:25:34 GMT The Newshound http://www.marketingmag.com.au/news/view/2007/ A survey conducted for The Internet Show Melbourne indicates Australian businesses are struggling to profitably market their business online. According to the survey of 4,000 companies conducted by Terrapinn, nearly 50% have over $50,000 to spend on internet solutions, with 23% of those having budgets over $250,000 ...]]> Wed, 17 Mar 2010 23:21:07 GMT The Newshound http://www.marketingmag.com.au/news/view/2006/ Val Morgan has announced the results of the largest-commissioned study by the cinema advertising industry, seeking to quantify cinema advertising’s ROI for the first time. Conducted by AMR Interactive, Val Morgan claims that the study proves cinema advertising increases consumer propensity to buy and drives return ...]]> Tue, 16 Mar 2010 23:15:33 GMT The Newshound http://www.marketingmag.com.au/news/view/2005/ Online Australians are increasing their participation rate in social media at a rapid pace, with content sharing the most popular social media activity, according to a report from Nielsen. The ‘2010 Social Media Report’ found that close to four in five Australian internet users (78%) sent or shared a photo in the ...]]> Mon, 15 Mar 2010 23:06:37 GMT The Newspup http://www.marketingmag.com.au/news/view/2004/ NAB has launched its latest brand campaign, ‘More give, less take’, during AFL’s NAB Cup. The bank claims to be taking a “leadership position” on the need for banks' relationship with their customers to change. The campaign involves three TVCs as well as a radio, OOH and online executions. It follows on from the ...]]> Mon, 15 Mar 2010 22:54:50 GMT Online Editor | Sean http://www.marketingmag.com.au/news/view/2000/ It’s that time of year again – Marketing’s about to pack our suitcases, leave the 'beautiful one day, perfect the next' Melbourne weather and head off to ad:tech to suffer sunny Sydney. If you’re at ad:tech, swing by stall 19 where we’ll be serving up free March Digital Issues alongside free coffees made by our ...]]> Mon, 15 Mar 2010 22:29:58 GMT Pau Herrera http://www.marketingmag.com.au/blogs/view/2003/ Barcelona: knowledge-based economy in the city. 19th-century factories preserved amidst 21st-century clusters. As said on my last post, à propos de Paris, Citybranding is not just image. It also implies all the values my company will benefit from, all those values that one can breathe in a city when it comes to ...]]> Sat, 13 Mar 2010 00:59:50 GMT The Newshound http://www.marketingmag.com.au/news/view/2002/ A trademark tribunal has told Apple that it no longer has a monopoly on the prefix ‘i’, after the brand attempted to stop a small company from producing goods under the moniker DOPi. According to a report that appeared in The Age, while the ruling won’t affect Apple’s existing trademarks it will mean that other ...]]> Fri, 12 Mar 2010 23:48:44 GMT Liz Foster http://www.marketingmag.com.au/careers/view/2001/ In this careers feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb the ladder, where do all the brand managers go? Who?
 Karen Hawkins, Mum of Will (16 months) and mum to be of ?? due in June. Living in country Victoria and working part-time in marketing ...]]> Fri, 12 Mar 2010 23:35:00 GMT The Newspup http://www.marketingmag.com.au/news/view/1999/ French Connection has become the first brand to explore the frontiers of social media by running a promotion through Chatroulette. The promotion challenges consumers to set up a date using the service. The first to prove it will win $375 to spend on a “real life date-worthy outfit”. Chatroulette is a service that ...]]> Fri, 12 Mar 2010 22:04:06 GMT