Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us Jonathan Sinton http://www.marketingmag.com.au/blogs/view/590/ I’m not going to be popular for saying this, but I don’t think most Australian consumers are really suffering in the current economic climate. It might be coming, but the recession is not here yet. And it may not come at all, I know what you’re thinking: haven’t I been following the doom and gloom pundits in the ...]]> Thu, 28 Aug 2008 02:39:57 GMT Julian Cole http://www.marketingmag.com.au/blogs/view/586/ One thing that is really pissing me off at the moment is advertising agencies claiming that they created a ‘viral’. Do you know how stupid this sounds? It is kind of like a part time musician claiming they are a rockstar! Maybe they need a video to show them how stupid they look ;-) Check out the clip below, and ...]]> Wed, 27 Aug 2008 18:00:57 GMT TechTips http://www.marketingmag.com.au/blogs/view/570/ You've probably seen them around - they look like a crossword on crack. Yes, QR Codes are set to take the world by storm and in this short video Antony McGregor Dey, founder of QMCODES, demystifies the QR Code for marketers. With Telstra investing significantly in this technology in their handsets and with publishers ...]]> Wed, 20 Aug 2008 23:53:33 GMT Editor | Scotland http://www.marketingmag.com.au/blogs/view/554/ Here at marketingmag.com.au we're focused on trying to bring the Australian marketing community great content in the form of news articles, blog posts and marketing-related videos. If it's relevant to marketers, we'll be looking to get it onto the site. So we were excited to hear about the unofficial Guinness Viral ...]]> Fri, 15 Aug 2008 20:47:03 GMT Clive Wing http://www.marketingmag.com.au/blogs/view/547/ What consumers say and what consumers do are not inextricably linked. Consumers, for reasons internal (how they feel about themselves) and external (how they are perceived by others), can behave anywhere across a spectrum from acting in perfect concert with, to direct opposition to, what they say they’ll do. The ...]]> Thu, 14 Aug 2008 19:12:09 GMT Publisher | Clare http://www.marketingmag.com.au/blogs/view/541/ Sales people have a saying - 'buyers are liars'. Did you know that, marketers? I’m tipping that marketers have a few sayings about salespeople too, which I probably shouldn't write here. Can't we all just get along? A big part of the marketer’s role is relationships with agencies and media sales reps and often ...]]> Fri, 08 Aug 2008 22:55:13 GMT Julian Cole http://www.marketingmag.com.au/blogs/view/535/ This post is the the second in a two-part series looking closely at how corporate brands can begin engaging with consumers through other people's blogs. NAB spamming: maybe it's time to take dance lessons The rules of engagement for marketers in the blogosphere There have been a number of examples recently ...]]> Thu, 07 Aug 2008 06:21:40 GMT Karl Treacher http://www.marketingmag.com.au/blogs/view/527/ Karl Treacher ponders why Coca -Cola are bothering to relaunch their energy drink, Mother. Sarah Kelly, public relations manager Coca-Cola South Pacific, is on hand to try and ease Karl's mind. Will the relaunch of Mother (see the TVC below) be a success or should Coca-Cola just quit the energy drink market? Have ...]]> Tue, 05 Aug 2008 03:23:49 GMT Editor | Scotland http://www.marketingmag.com.au/blogs/view/521/ While we were up at the Advertising and Marketing Summit in Sydney recently, we had a chance to pick the brain of Richard Freudenstein, CEO, News Digital Media. Fresh from presenting on the second day of the summit, Richard took five minutes to sit down with us, and we took the opportunity to ask him a few questions. ...]]> Fri, 01 Aug 2008 08:11:57 GMT Editor | Scotland http://www.marketingmag.com.au/blogs/view/520/ This post is the the first in a two-part series looking closely at how corporate brands can begin engaging with consumers through other people's blogs. The second post is going to be published on Wednesday 6 August, so make sure you drop back in to catch that. NAB spamming: maybe it's time to take dance lessons The ...]]> Wed, 30 Jul 2008 23:51:24 GMT David Gillespie http://www.marketingmag.com.au/blogs/view/506/ Friday night in your Argentinean bar of choice is, I feel, the best time for hard-hitting discussion and thought-provoking insight. Which is why I am to be found most Friday nights in such establishments. Last Friday with one of the editors of this fine publication, we were discussing interests and, as much as ...]]> Thu, 24 Jul 2008 03:12:42 GMT Adam Joseph http://www.marketingmag.com.au/blogs/view/505/ It may disturb you to know that right now there may be imposters out there, all over the world, giving you a bad name. Or in some cases a good name. I thought that my name was fairly unusual until a quick Google search revealed the shocking truth - I'm not alone. In fact, I’m a mild-mannered meteorologist in ...]]> Thu, 24 Jul 2008 01:48:47 GMT Alex White http://www.marketingmag.com.au/blogs/view/504/ Why don’t more digital agencies conduct usability phases? There’s no point building the latest in socially connected branding mechanisms if they simply don’t work or are too frustrating to use. Too many times I have seen a huge mobile phone or FMCG brand burn thousands on a campaign whose digital component is ...]]> Wed, 23 Jul 2008 22:02:38 GMT Geoffrey McDonald Bowll http://www.marketingmag.com.au/blogs/view/476/ This post is the sixth in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll Bites Back: Geoffrey responds to the AMI Over the last couple of ...]]> Thu, 10 Jul 2008 22:54:07 GMT Adam Joseph http://www.marketingmag.com.au/blogs/view/451/ This post is the fifth in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI An interesting debate has ...]]> Wed, 02 Jul 2008 19:57:57 GMT Editor | Scotland http://www.marketingmag.com.au/blogs/view/437/ So now that the dust has settled somewhat on the Twitter orgy that was PubCamp, here's my take on Melbourne's proceedings. And while I'm not as damning as David in the forums, it's not all back slaps and high fives. The Good The Venue The Rydges venue served the needs of the conference pretty well all in all. ...]]> Wed, 25 Jun 2008 18:08:07 GMT Roger James http://www.marketingmag.com.au/blogs/view/427/ This post is the fourth in a series looking at the AMI. Click below to read the others: ...]]> Fri, 20 Jun 2008 19:12:17 GMT David Gillespie http://www.marketingmag.com.au/blogs/view/417/ In marketing (and Marketing), we see some pretty cheeky things. The best bring smiles to our faces, while the worst leave us gobsmacked, wondering how someone could possibly have suggested such a thing. The latter has a lot to do with permission marketing, and last night I came face to face with it, getting back ...]]> Wed, 18 Jun 2008 16:04:39 GMT StarkReality http://www.marketingmag.com.au/blogs/view/426/ This post is the third in a series looking at the AMI. Click below to read the others: ...]]> Wed, 18 Jun 2008 10:20:51 GMT Editor | Scotland http://www.marketingmag.com.au/blogs/view/423/ This post is the second in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI Roger James, chairman ...]]> Tue, 17 Jun 2008 21:08:15 GMT