Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us Joe Barber http://www.marketingmag.com.au/digiguide/view/579/ On Friday morning in Sydney I attended the launch of the fourth Australian Mobile Phone Lifestyle Index report compiled as a collaborative project by AIMIA, m.Net Corporation and Ideal Interfaces in April 2008. You can download and read the full report by clicking on the icon below. If you’re a marketer interested ...]]> Mon, 25 Aug 2008 19:07:03 GMT Fi Bendall http://www.marketingmag.com.au/digiguide/view/577/ Working in social media for me is an ongoing learning curve. I spend a lot of time researching international case studies, good and bad, participating in all sorts of social networks, reading and learning. It frightens me that people are already setting themselves up as 'Social Media Experts' when we are only just ...]]> Sun, 24 Aug 2008 20:25:34 GMT Bret Treasure http://www.marketingmag.com.au/digiguide/view/571/ I have a relation who’s a famous retired sportsman; a household name. He returned to his home town and wanted to join the local golf club, which had a waiting list. The membership officer explained to my famous relative that no, he couldn’t get an accelerated membership. He would be positioned at the bottom of the ...]]> Thu, 21 Aug 2008 00:53:20 GMT FRANk http://www.marketingmag.com.au/digiguide/view/516/ Tamir Berkman works at FRANk media In my last post here at marketingmag.com.au, I discussed the reasons why you should already be thinking strategically about online and about  your presence in the online space. Hopefully, for those of you looking to develop your online presence you're now convinced of the ...]]> Sat, 26 Jul 2008 21:08:37 GMT Luke Farley http://www.marketingmag.com.au/digiguide/view/494/ Over the next few weeks and months I will be describing some of the secrets, models and processes behind online strategies and web property production. If you are a hands-on marketer you can use this 'inside information' to improve your own online communications and marketing. If you are in the industry you ...]]> Thu, 17 Jul 2008 21:42:51 GMT Peter Applebaum http://www.marketingmag.com.au/digiguide/view/487/ While the incandescent launch of the iPhone has been getting all the headlines recently, I think another story is infinitely more exciting for marketers. With the emergence of mobile phone technology, mobile advertising is set to expand by 300 percent in Australia this year. Central to this is the mobile phone ...]]> Wed, 16 Jul 2008 18:55:41 GMT FRANk http://www.marketingmag.com.au/digiguide/view/477/ Tamir Berkman works at FRANk media I usually don’t start with thinking about building a website. I will first recommend taking a look at your existing online profile, what your competitors are doing, the industry and, of course, your target audience. The five reasons below were used to educate a client on why they ...]]> Thu, 10 Jul 2008 23:48:48 GMT David Gillespie http://www.marketingmag.com.au/digiguide/view/475/ There's a lot of talk lately about brands and the voices they speak with. Be it through products or services, conversation is the new currency through which everyone wants to be measured. If what we've been saying for a while now is true, and our brands are to be imbued with human traits and personalities in ...]]> Thu, 10 Jul 2008 21:48:47 GMT FRANk http://www.marketingmag.com.au/digiguide/view/448/ I usually wonder about the future of the web and yesterday I stumbled upon this little nugget that got my brain juices flowing (thanks Techcrunch). Weblin is a service that lets you have an avatar online, traveling with you to every page. You'll be able to chat to other people that are currently on the same ...]]> Tue, 01 Jul 2008 23:10:48 GMT Editor | Scotland http://www.marketingmag.com.au/digiguide/view/393/ If you haven't heard of Jeremiah Owyang then don't worry. You're not alone. More people haven't heard of him than have, so you're in the company of billions of other regular folks. But then who ever said they wanted to be regular? Jeremiah Owyang is a Senior Analyst focused on Social Computing for the Interactive ...]]> Tue, 10 Jun 2008 15:16:57 GMT Russell Easther http://www.marketingmag.com.au/digiguide/view/346/ With the myriad of media opportunities available to the marketer in an offline and online world, the media channel budget allocation decision will be continually harder to make moving forward. Having worked first hand in media agencies that tackle these conundrums professionally, I can confidently say there is no ...]]> Tue, 20 May 2008 21:38:21 GMT Julian Cole http://www.marketingmag.com.au/digiguide/view/318/ Social media has become a key component of any online venture these days. It's allowed for people to maintain and create relationships over the internet. So far, advertising agencies have used social media for people to create relationships with the brand only as long as it happens in the three months that their ...]]> Tue, 13 May 2008 18:31:08 GMT Peter Applebaum http://www.marketingmag.com.au/digiguide/view/300/ The dramatic online and interactive changes to the Australian communication landscape over the past decade have created a big problem for marketers: How do we take advantage of the new digital developments? Experienced marketers that know advertising, PR, DM and POS like the back of their hand, are often in the ...]]> Thu, 08 May 2008 14:47:42 GMT Russell Easther http://www.marketingmag.com.au/digiguide/view/295/ I can’t count the number of times p3 clients ask questions about search engine marketing. If the client is new to the opportunity, I generally introduce the concept and once we get beyond the basics of paid vs natural search and the pro’s and con’s of investment in each, i’m then asked... “Who should run my search ...]]> Tue, 06 May 2008 16:15:51 GMT Luke Farley http://www.marketingmag.com.au/digiguide/view/275/ Last week I sat in a café biding time (working) before meeting a client in Sydney’s Martin Place. I sat next to the window to see if I could get my wireless 'broadband' to give me anything other than a snail’s paced connection, and ended up watching a Greenpeace staffer intercepting innocent passers by. This is ...]]> Tue, 29 Apr 2008 19:27:29 GMT Julian Cole http://www.marketingmag.com.au/digiguide/view/272/ On a tour of the favela in Brazil early this year I was intrigued by the idea of community justice which was dealt out in these towns. If they found out that someone had murdered/raped/stolen from someone in the favela instead of going to the police, they would find them and the community would decide his fate. I ...]]> Tue, 29 Apr 2008 09:49:45 GMT David Gillespie http://www.marketingmag.com.au/digiguide/view/249/ The next time someone approaches me asking why Hippo doesn’t have a Facebook application I swear to God Almighty I will end their ignorant little lives, throttled by network cable left over from an age that negated walking through the office, laptop in palm, smirks all around. All you traditional media types, listen ...]]> Thu, 24 Apr 2008 07:56:12 GMT Jacqueline Burns http://www.marketingmag.com.au/digiguide/view/89/ New media is increasingly putting branding in the hands of consumers, says Jacqueline Burns. The year is 2007. The era is the Age of Conversation. Having survived several decades of mass media-channelled monologues, brands are at last engaging in two-way dialogue with consumers. Whether brands like it or not, new ...]]> Thu, 17 Apr 2008 00:47:37 GMT Linda Hayes http://www.marketingmag.com.au/digiguide/view/78/ Linda Hayes takes a look at some of the best (and worst) branded sites on the web. My favourite website is www.pedigree.com.au. This might not be unusual, except for the fact that I don't own a dog. And I will not be buying a dog in the near future. So why do I like it? My daughter wants a dog and we regularly go ...]]> Mon, 14 Apr 2008 00:39:43 GMT Tami Dower http://www.marketingmag.com.au/digiguide/view/196/ Friendster was the MySpace of yesterday, however it fell behind due to its arrogance and complacency towards users. Will MySpace follow? In 2001, a US entrepreneur came up with the idea of creating a website that would echo the real-world way people meet – through their friends. In August 2002, the site went live, ...]]> Wed, 09 Apr 2008 20:04:15 GMT