Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us Editor | Scotland http://www.marketingmag.com.au/media_zone/view/589/ This post is the sixth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...]]> Wed, 27 Aug 2008 22:38:09 GMT Editor | Scotland http://www.marketingmag.com.au/media_zone/view/568/ This post is the fifth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...]]> Wed, 20 Aug 2008 23:05:52 GMT Frank Chamberlin http://www.marketingmag.com.au/media_zone/view/564/ One of my pillars of good non-fiction writing is brevity. Essentially, brevity means saying things in the most economical way. A good writer does not give the reader anything he or she does not need. Writing is like a good watch. It should function smoothly with no extra parts getting in the way. Generally in writing, ...]]> Wed, 20 Aug 2008 22:04:47 GMT FRANk http://www.marketingmag.com.au/media_zone/view/545/ Kylie Flavell's editorial in the current issue of Marketing touches on the subject of consumer guilt when favouring certain brands. Yes there are certain brands we all love to hate but it appears their lack of popular appeal is irrelevant and in some cases a plus in reflecting financial success. Check out the Brandwars ...]]> Thu, 14 Aug 2008 02:49:44 GMT Editor | Scotland http://www.marketingmag.com.au/media_zone/view/544/ This post is the fourth in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...]]> Wed, 13 Aug 2008 19:54:39 GMT Editor | Scotland http://www.marketingmag.com.au/media_zone/view/542/ This post is the third in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...]]> Mon, 11 Aug 2008 08:02:37 GMT Editor | Scotland http://www.marketingmag.com.au/media_zone/view/540/ This post is the second in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle ...]]> Fri, 08 Aug 2008 08:43:59 GMT Editor | Scotland http://www.marketingmag.com.au/media_zone/view/533/ This post is the first in a series of six that feature an exclusive video interview with international speaker and author Joseph Jaffe. Click below to read the others: Exclusive video interview: Joseph Jaffe, Part I - the winners and losers of social media marketing Part II - will online video blogging fizzle out? Part ...]]> Wed, 06 Aug 2008 17:09:08 GMT Editor | Scotland http://www.marketingmag.com.au/media_zone/view/507/ Well, first things first, a disclaimer: one of our publisher Niche's other publications, Desktop, tipped me off about this example of competition promotion. As a design and desktop publishing magazine, they're supporting the Worldwide Printing National Design Awards, but as a marketing publication, we're more ...]]> Thu, 24 Jul 2008 18:41:32 GMT Frank Chamberlin http://www.marketingmag.com.au/media_zone/view/493/ An important part of writing is being able to relax. In the typical situation at work, you sit down to write and you want your report or email or whatever, seem important. You think about how impressive it will look in print. You think about all the people who are going to read it. Senior people. You think about ...]]> Thu, 17 Jul 2008 21:03:00 GMT Gerry McCusker http://www.marketingmag.com.au/media_zone/view/485/ Forget Lara Bingle. Forget Baz Luhrman, Hugh Jackman and Nicole Kidman. Don't tell DDB, but the perfect campaign for Tourism Australia is already in the can (at least that’s what the Welsh wonder strategist Garry and I think), the only issue is that it’s actually owned by a major Aussie corporation. You see, ...]]> Tue, 15 Jul 2008 20:13:29 GMT Editor | Kylie http://www.marketingmag.com.au/media_zone/view/452/ In the July issue of Marketing magazine Bronwyn Higgs wrote about digital radio in her column Strategy Notes. Higgs stated that "Pilot studies using digital will continue until the end of this year before launching into a second test phase." Commercial Radio Australia wishes to inform Marketing readers that "digital ...]]> Wed, 02 Jul 2008 23:49:11 GMT Frank Chamberlin http://www.marketingmag.com.au/media_zone/view/461/ Do you want a very simple technique for improving your writing? Well, this is one that really works and you can start doing it from today. Cut the length of your sentences! It’s as simple as that.  Long sentences should be seen as the enemy. They create confusion for readers and they block clarity. And ...]]> Sun, 08 Jun 2008 05:57:19 GMT Gerry McCusker http://www.marketingmag.com.au/media_zone/view/376/ Two weeks ago in The Australian, Clems' James McGrath and Patts' Ben Coulson seemed to concur that ads that really engage audiences will be all the rage at Cannes from June 15-21. Traditional advertising is apparently waning in effectiveness compared to consumer-generated or audience-participation campaigns. So, ...]]> Fri, 30 May 2008 23:41:44 GMT Brendon Cook http://www.marketingmag.com.au/media_zone/view/324/ With the question of Australia facing tough economic times being more about when, not if, there is much discussion about what this will mean to advertising and marketing communications spend. ...]]> Wed, 14 May 2008 17:43:38 GMT Gerry McCusker http://www.marketingmag.com.au/media_zone/view/317/ News outta the US says that a new clutch of internet players are giving potential advertisers the low-cost opportunity of buying, creating and monitoring their own online ad campaigns. Just like online car sales ads have caused a shrink in newspaper classifieds, should ad agencies be even more fearful that their ...]]> Tue, 13 May 2008 18:17:11 GMT Frank Chamberlin http://www.marketingmag.com.au/media_zone/view/301/ When you write your first draft, the words very often just bubble out. There may not be a great deal of structure. That's fine for the first draft. When you move into the rewriting or editing phase, you check that there is a logical flow to your work. Plus, you delete unnecessary words to make the writing sparkle ...]]> Thu, 08 May 2008 15:05:50 GMT Michael Burrows http://www.marketingmag.com.au/media_zone/view/296/ What is it about the sound of brands that gets me going? Why do I spend so many hours loitering in shopping centers with my ears pressed against windows trying to gauge the soundscapes or lack of soundscapes permeating from within? The other day I happened to walk into the tween megsatore Supre, you know the one ...]]> Tue, 06 May 2008 16:30:40 GMT Gerry McCusker http://www.marketingmag.com.au/media_zone/view/271/ In a recent ‘e-consultancy' survey of cross-sector international practitioners, 99 percent of agency, in-house or freelance PR and marketing types thought online coverage was hugely important. Another survey finds that 75 percent of journos use blogs and online sources for story ideas. Now, a few weeks back at ...]]> Tue, 29 Apr 2008 09:32:13 GMT Frank Chamberlin http://www.marketingmag.com.au/media_zone/view/460/ Emails are such a huge part of our lives these days, it’s worth thinking about how to do a better job with them. Here are a few things to think about. The salutation is an effective way to set the atmosphere. Think about the options such as ‘Hello’, ‘Dear’ or ‘Hi’ and decide what’s right for you in each case. Make ...]]> Fri, 25 Apr 2008 05:48:53 GMT