Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us The Newspup http://www.marketingmag.com.au/news/view/596/ An interesting phenomenon has hit online ‘netizens’ (internet citizens for those not savvy) in China after photos of an iPhone factory worker were found on a British consumer’s handset. One of the photos, a young woman dressed in a pink striped factory uniform and wearing a matching white cap and rubber gloves, ...]]> Thu, 28 Aug 2008 23:32:36 GMT The Newspup http://www.marketingmag.com.au/news/view/595/ Bullseye is heralding itself as the newest and brightest player in the social media monitoring and analysis services sector. Since consumer generated content is the new black in the industry, with more people using social media platforms, such as blogs, forums and social networking tools to share their opinions, ...]]> Thu, 28 Aug 2008 21:59:23 GMT The Newshound http://www.marketingmag.com.au/news/view/594/ Five years ago, if you didn’t have an iPod you were nothing.  Now, Apple has created a new tech drug in the iPhone that has sent the world insane.  What sort of advertising do you need for a product like this? Well not a TV ad that claims unrestricted access to all of the net. In the UK, Apple's iPhone ...]]> Thu, 28 Aug 2008 21:44:00 GMT The Barber http://www.marketingmag.com.au/news/view/593/ Last week's Over the hump ... saw the Barber point the finger at ads out there that had been placed in the most disastrous ways. But the Barber's not a hater. He brought you those placement nightmares in the interests of education, to help marketers keep themselves focused on exceptional executions. And so in the ...]]> Thu, 28 Aug 2008 20:11:19 GMT Editor | Scotland http://www.marketingmag.com.au/news/view/592/ "The realms of advertising and of public relations ... are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who ... dedicate themselves tirelessly to getting every ...]]> Thu, 28 Aug 2008 18:03:00 GMT The Newshound http://www.marketingmag.com.au/news/view/591/ Facilitate Digital Holdings Limited, a leading independent provider of digital marketing technology, announced that it has entered into a partnership and investment agreement with EyeWonder, a leading U.S. based provider of interactive digital advertising. For more on the partnership, read the release materials ...]]> Thu, 28 Aug 2008 08:20:15 GMT The Newspup http://www.marketingmag.com.au/news/view/588/ An unofficial sporting rivalry with the UK has turned into a media-sponsored campaign after a bet between the nations’ sporting ministers spilled over. UK daily The Sun delivered a triumphant message to Aussies after Britain scooped 19 gold medals against Australia’s 14. The paper sent advertising vans around Sydney ...]]> Wed, 27 Aug 2008 23:24:25 GMT The Newspup http://www.marketingmag.com.au/news/view/587/ Fairfax Digital has redesigned its logo to take on the look and feel of Fairfax Media’s circular emblem. The general idea is that the new design will promote brand consistency across the company and reinforce the digital aspect in Fairfax Media’s overall position in the market. The new logo has been rolled out ...]]> Wed, 27 Aug 2008 22:48:30 GMT The Newshound http://www.marketingmag.com.au/news/view/582/ The 2008 Beijing Olympics was memorable for lots of reasons, but it may also go down in history as the first games people watched via live streams on the internet. Using its recently launched BuzzMetrics service, Nielsen Online reports that more Australians are using the net to view live events, read blogs from ...]]> Wed, 27 Aug 2008 22:40:38 GMT The Newspup http://www.marketingmag.com.au/news/view/584/ Audience measurement, research and education initiatives will underpin IAB Australia’s FY09 plans according to the associations new CEO, Paul Fisher. ...]]> Tue, 26 Aug 2008 23:47:54 GMT The Newshound http://www.marketingmag.com.au/news/view/583/ Out-of-home (OOH) media operator EYE announces the appointment of Tony Kenna as general manager – sales, EYE Australia and New Zealand (ANZ). ...]]> Tue, 26 Aug 2008 22:59:41 GMT The Newshound http://www.marketingmag.com.au/news/view/581/ Move over Tupperware, stand aside Hoover, Avon is expanding its calling cards to the podcast in an attempt to further move its UK business model from the footpath to online. Digital Avon Lady make-up artist Jackie Tyson and real life Avon representative, Hannah Rowlett, will feature in the podcast, scheduled to ...]]> Tue, 26 Aug 2008 21:27:27 GMT The Newshound http://www.marketingmag.com.au/news/view/580/ According to the calculations of TrinityP3, marketing communication globally is responsible for over 500 million tonnes of CO2 emmissions per year and is forecast to grow by over five percent every year after that… a hell of a lot more than your average primary school newsletter circulation. “To get this into some ...]]> Tue, 26 Aug 2008 21:17:54 GMT The Newshound http://www.marketingmag.com.au/news/view/578/ As 2008 speeds toward the festive season, some of the upper echelons are making some hard-hitting changes. Online social networking hub Bebo and super brand consultant Landor have added new talent to their executive stables. Kelly Brett is joining Bebo after a year working on KateModern – an online reality show ...]]> Mon, 25 Aug 2008 20:48:47 GMT The Newshound http://www.marketingmag.com.au/news/view/575/ Woolworths has today unveiled its new look as part of an Australia-wide rebrand, which is being rolled out across its 780 supermarket stores.  In May's issue of Marketing, Scotland wrote a long feature all about the need for the major players to bring a more entertaining and engaging experience to the Australian ...]]> Fri, 22 Aug 2008 23:49:00 GMT The Newshound http://www.marketingmag.com.au/news/view/574/ PRIMPED.com.au is a new online publishing asset of the Hannan family's Independent Digital Media (IDM), covering beauty products, advice, news  and trends, and not crossing into the cluttered online territory of women’s general interest. PRIMPED.com.au claims to be the first site to use interactive video beauty ...]]> Fri, 22 Aug 2008 22:41:36 GMT The Newshound http://www.marketingmag.com.au/news/view/573/ Brandchannel, a major online resource about branding, today revealed the winners of its fourth annual brandcameo Product Placement Awards. "Resisting economic slowdown and government opposition, the integration of advertising into different forms of entertainment continues to grow. For 2007, we tracked more brands ...]]> Fri, 22 Aug 2008 01:50:41 GMT The Barber http://www.marketingmag.com.au/news/view/572/ You spend months planning a fully integrated campaign, involving multiple channel strategies, a comprehensive promotional push, a blogger outreach intiative to seed your product in the blogosphere and late night after late night trying to encapsulate the brand identity in multiple different agency executions that ...]]> Thu, 21 Aug 2008 02:28:53 GMT The Newshound http://www.marketingmag.com.au/news/view/566/ 7-Eleven, one of Australia’s largest convenience store chains, has begun a revamp of their marketing partners following a review of their business requirements. Starcom, 7-Eleven’s media business partner since April 2005 has been replaced by Naked Communications and OMD. This combined team will be responsible ...]]> Wed, 20 Aug 2008 23:37:41 GMT The Newshound http://www.marketingmag.com.au/news/view/565/ Leading Australian Retail Brand Health (RBH) specialist, The Marketing Department (TMD) has joined with US based global retail marketing services giant Crossmark to form Crossmark Asia Pacific. The partnership creates Australasia’s largest retail marketing service company with a turnover of $45million, 2,000 ...]]> Wed, 20 Aug 2008 22:07:50 GMT