Latest content from Marketing Magazine http://www.marketingmag.com.au/ en-us The Newshound http://www.marketingmag.com.au/news/view/2019/ UK Facebook users who add a pizza-ordering tool to their profile are being offered cash to harness their contact lists. By adding the Domino’s Pizza advert to their profile or blog, users will earn a cash reward every time one of their contacts clicks on it to place an order. To start earning cash, users have ...]]> Sat, 20 Mar 2010 02:10:57 GMT The Newshound http://www.marketingmag.com.au/news/view/2018/ Virgin Mobile Australia has been slapped with a $22,000 fine by the Australian Communications and Media Authority (ACMA) for allegedly spamming consumers. The telco was accused of sending promotional emails to consumers who had opted out of receiving material. “The key tenet of the Spam Act is that commercial electronic ...]]> Sat, 20 Mar 2010 01:49:41 GMT The Newshound http://www.marketingmag.com.au/news/view/2014/ The Mobile Marketing Association (MMA) has announced the release of a whitepaper on rich media mobile advertising. The MMA used the paper to create a definition, which it refers to as ‘Rich Media Mobile Ad Units’ – interactive and/or non-interactive ad units displayed on a mobile web page and/or in a mobile application ...]]> Fri, 19 Mar 2010 23:55:00 GMT The Newshound http://www.marketingmag.com.au/news/view/2013/ Think TV has announced adjustments to the TV ratings system to include homes with Personal Video Recorders (PVRs). In addition to live viewing, any viewing of programs done at normal speed within seven days of the original broadcast (called ‘Playback’) will now be measured and reported by OzTAM and RegionalTAM. ...]]> Fri, 19 Mar 2010 23:35:07 GMT The Newshound http://www.marketingmag.com.au/news/view/2012/ M&C Saatchi has launched a TVC that continues its campaign of emotional branding for coffee brand Moccona. Continuing its run of ads linking the brand to romance or ‘emotional’ situations, the TVC, entitled ‘Candles’, introduces Moccona’s Inspiration Range. Moccona's marketing director Hilary Pulver indicates ...]]> Fri, 19 Mar 2010 23:20:57 GMT The Newspup http://www.marketingmag.com.au/news/view/2011/ The president of The Royal Australian and New Zealand College of Psychiatrists, professor Louise Newman, is calling for restrictions on media saying the self-regulation of advertising and other media has failed to protect children. Newman said sexualised images were now an inescapable part of a child’s environment, ...]]> Fri, 19 Mar 2010 04:27:05 GMT The Newspup http://www.marketingmag.com.au/news/view/2010/ A new report by Burson-Marsteller Australia has found Australian brands are failing to tell their stories. The study found Australia’s top 20 brands (based on Interbrand’s ‘Australia’s Best Brands Report’ of March 2009) are inhibiting their stories by under-resourcing their online newsrooms. 60% of these brands ...]]> Fri, 19 Mar 2010 03:46:41 GMT The Newspup http://www.marketingmag.com.au/news/view/2009/ MTV and Tourism New Zealand have collaborated on a multi-platform campaign showcasing locations in New Zealand through the eyes of prominent Kiwi musicians. The campaign is targeted at 16- to 24-year-old Australians. The brands have collaborated with the following artists: Scribe, Mint Chicks and Liam Finn (son ...]]> Thu, 18 Mar 2010 23:25:34 GMT The Newshound http://www.marketingmag.com.au/news/view/2007/ A survey conducted for The Internet Show Melbourne indicates Australian businesses are struggling to profitably market their business online. According to the survey of 4,000 companies conducted by Terrapinn, nearly 50% have over $50,000 to spend on internet solutions, with 23% of those having budgets over $250,000 ...]]> Wed, 17 Mar 2010 23:21:07 GMT The Newshound http://www.marketingmag.com.au/news/view/2006/ Val Morgan has announced the results of the largest-commissioned study by the cinema advertising industry, seeking to quantify cinema advertising’s ROI for the first time. Conducted by AMR Interactive, Val Morgan claims that the study proves cinema advertising increases consumer propensity to buy and drives return ...]]> Tue, 16 Mar 2010 23:15:33 GMT The Newshound http://www.marketingmag.com.au/news/view/2005/ Online Australians are increasing their participation rate in social media at a rapid pace, with content sharing the most popular social media activity, according to a report from Nielsen. The ‘2010 Social Media Report’ found that close to four in five Australian internet users (78%) sent or shared a photo in the ...]]> Mon, 15 Mar 2010 23:06:37 GMT The Newspup http://www.marketingmag.com.au/news/view/2004/ NAB has launched its latest brand campaign, ‘More give, less take’, during AFL’s NAB Cup. The bank claims to be taking a “leadership position” on the need for banks' relationship with their customers to change. The campaign involves three TVCs as well as a radio, OOH and online executions. It follows on from the ...]]> Mon, 15 Mar 2010 22:54:50 GMT Online Editor | Sean http://www.marketingmag.com.au/news/view/2000/ It’s that time of year again – Marketing’s about to pack our suitcases, leave the 'beautiful one day, perfect the next' Melbourne weather and head off to ad:tech to suffer sunny Sydney. If you’re at ad:tech, swing by stall 19 where we’ll be serving up free March Digital Issues alongside free coffees made by our ...]]> Mon, 15 Mar 2010 22:29:58 GMT The Newshound http://www.marketingmag.com.au/news/view/2002/ A trademark tribunal has told Apple that it no longer has a monopoly on the prefix ‘i’, after the brand attempted to stop a small company from producing goods under the moniker DOPi. According to a report that appeared in The Age, while the ruling won’t affect Apple’s existing trademarks it will mean that other ...]]> Fri, 12 Mar 2010 23:48:44 GMT The Newspup http://www.marketingmag.com.au/news/view/1999/ French Connection has become the first brand to explore the frontiers of social media by running a promotion through Chatroulette. The promotion challenges consumers to set up a date using the service. The first to prove it will win $375 to spend on a “real life date-worthy outfit”. Chatroulette is a service that ...]]> Fri, 12 Mar 2010 22:04:06 GMT The Newshound http://www.marketingmag.com.au/news/view/1998/ Japanese technology researchers at electronics company NEC have announced the development of demographic-recognisable ‘smart’ billboards. The billboards target consumers with customised advertising, based on their demographics as picked up by built-in cameras. Using face-recognition technology, the ‘Next Generation ...]]> Fri, 12 Mar 2010 21:31:27 GMT The Newspup http://www.marketingmag.com.au/news/view/1996/ Facebook founder and CEO Mark Zuckerberg will be named the Media Person of the Year at the 57th Cannes Lions International Advertising Festival. "Cannes Lions Media Person of the Year is awarded to those who have changed the face of media and communications, usually after a lifetime of achievement. For Mark Zuckerberg ...]]> Fri, 12 Mar 2010 04:06:39 GMT The Newspup http://www.marketingmag.com.au/news/view/1995/ Having sold his agency, CumminsNitro, last year, Sean Cummins is mapping his return to advertising following the expiration of a non-compete clause. Cummins, famous for his mouth and branding efforts for Virgin Blue among others, sold his multi-award winning agency CumminsNitro last year, having instigated Tourism ...]]> Thu, 11 Mar 2010 23:11:49 GMT The Newshound http://www.marketingmag.com.au/news/view/1994/ The Internet Industry Association (IIA) has called a crisis meeting with a number of social networkers to push for tighter controls on offensive user content. Facebook, MySpace and YouTube representatives attended the meeting following the defacing of memorial pages set up in tribute to two children who were murdered. It ...]]> Thu, 11 Mar 2010 22:53:58 GMT The Newshound http://www.marketingmag.com.au/news/view/1993/ Pizza Hut has launched a free iPhone app that features an augmented-reality enabled function, ‘GPS Store Finder’. The app provides iPhone 3G users with the ability to find their nearest Pizza Hut store by utilising GPS technology, revealing small tabs highlighting the direction and distance of Pizza Hut locations. The ...]]> Thu, 11 Mar 2010 22:20:28 GMT