Five good reasons for starting your online strategy

Tamir Berkman works at FRANk media I usually don’t start with thinking about building a website. I will first recommend taking a look at your existing online profile, what your competitors are doing, the industry and, of course, your target audience. The five reasons below were used to educate a client on why they ...

The Revelation of Intent

There's a lot of talk lately about brands and the voices they speak with. Be it through products or services, conversation is the new currency through which everyone wants to be measured. If what we've been saying for a while now is true, and our brands are to be imbued with human traits and personalities in ...

Our online future - avatars, currency and socialising

I usually wonder about the future of the web and yesterday I stumbled upon this little nugget that got my brain juices flowing (thanks Techcrunch). Weblin is a service that lets you have an avatar online, traveling with you to every page. You'll be able to chat to other people that are currently on the same ...

So you think you're a web marketer in 2008?

If you haven't heard of Jeremiah Owyang then don't worry. You're not alone. More people haven't heard of him than have, so you're in the company of billions of other regular folks. But then who ever said they wanted to be regular? Jeremiah Owyang is a Senior Analyst focused on Social Computing for the Interactive ...

What percentage of your media budget are you spending online?

With the myriad of media opportunities available to the marketer in an offline and online world, the media channel budget allocation decision will be continually harder to make moving forward. Having worked first hand in media agencies that tackle these conundrums professionally, I can confidently say there is no ...

Don’t trust an advertising agency with your digital media

Social media has become a key component of any online venture these days. It's allowed for people to maintain and create relationships over the internet. So far, advertising agencies have used social media for people to create relationships with the brand only as long as it happens in the three months that their ...

Mystified Marketers

The dramatic online and interactive changes to the Australian communication landscape over the past decade have created a big problem for marketers: How do we take advantage of the new digital developments? Experienced marketers that know advertising, PR, DM and POS like the back of their hand, are often in the ...

SEM advice: who should you turn to?

I can’t count the number of times p3 clients ask questions about search engine marketing. If the client is new to the opportunity, I generally introduce the concept and once we get beyond the basics of paid vs natural search and the pro’s and con’s of investment in each, i’m then asked... “Who should run my search ...

Searching for the right buyer

Last week I sat in a café biding time (working) before meeting a client in Sydney’s Martin Place. I sat next to the window to see if I could get my wireless 'broadband' to give me anything other than a snail’s paced connection, and ended up watching a Greenpeace staffer intercepting innocent passers by. This is ...

Scamming the scammers: the story of the Nigerian $40 million man

On a tour of the favela in Brazil early this year I was intrigued by the idea of community justice which was dealt out in these towns. If they found out that someone had murdered/raped/stolen from someone in the favela instead of going to the police, they would find them and the community would decide his fate. I ...

Social networks and anti-social activity

The next time someone approaches me asking why Hippo doesn’t have a Facebook application I swear to God Almighty I will end their ignorant little lives, throttled by network cable left over from an age that negated walking through the office, laptop in palm, smirks all around. All you traditional media types, listen ...

New media and its impact on branding

New media is increasingly putting branding in the hands of consumers, says Jacqueline Burns. The year is 2007. The era is the Age of Conversation. Having survived several decades of mass media-channelled monologues, brands are at last engaging in two-way dialogue with consumers. Whether brands like it or not, new ...

Successful internet branding

Linda Hayes takes a look at some of the best (and worst) branded sites on the web. My favourite website is www.pedigree.com.au. This might not be unusual, except for the fact that I don't own a dog. And I will not be buying a dog in the near future. So why do I like it? My daughter wants a dog and we regularly go ...

MySpace vs Friendster: The curse of complacency

Friendster was the MySpace of yesterday, however it fell behind due to its arrogance and complacency towards users. Will MySpace follow? In 2001, a US entrepreneur came up with the idea of creating a website that would echo the real-world way people meet – through their friends. In August 2002, the site went live, ...

Around the Blogosphere: Communication through blogs

Stanley Johnson explores the use of blogs as a legitimate vessel of communication in marketing For all their talk about the merits of digital as a communications channel, very few advertising agencies have actually taken the step of setting up their own blog – which is probably not surprising given the cut-throat ...

Increasing website usability

Kerry Bodine offers some simple suggestions to boost your website’s usability. Whenever we ask web executives how important it is to improve their online customer experience, they reply emphatically, “It's critical.” But firms often flounder when working on site improvements. So, what can they do to get the most out ...

Effectiveness of online banner advertising

Stanley Johnson explores the use of online banner advertising and its effectiveness as an advertising medium. There’s been much chatter around the blogosphere of late about that most humble of advertising formats, the banner ad. The debate began heating up after respected London ad creative Rob Messeter wrote a thought ...

Updating web design to WEB 2.0

Web 2.0 is changing the face of web design. Luke Farley explores the features of the new look and how you can incorporate them into your site. The latest and greatest online marketing ideas are often adopted by savvy businesses from the creative breeding ground of the consumer web. Web 2.0 is no exception, but there ...

Designing efficient corporate websites

Ashton Wynne-Yorke discusses what marketers must do to make corporate websites work. The growth of the web as a sales and marketing channel seems limitless, at least for the foreseeable future. In Australia, broadband take-up has skyrocketed and now that consumers have the bandwidth to support it, we’re finally seeing ...

Web 2.0 and its effects on marketing practice

Theresa Cunnington offers some tips for companies thinking of jumping into Web 2.0 Far from being a buzzword, Web 2.0 is providing new opportunities for marketing professionals to reach new audiences and develop new products. So why is this next generation of internet so headache-inducing? Simply, the rules have ...

DigiGuide bloggers

Our team of dedicated bloggers will be posting regularly about anything and everything that makes them smile, drives them mad, or generally gets them going.

Russ Easther

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Russell Easther is a communications graduate and digital media expert. He commenced his career with Cyber-NY in the USA and continued onto eMitch, Flip Media in Dubai and most recently was the Interactive Media Manager at Carat Interactive. As a consultant to P3Digital and the director of The Interactive Group, Russell brings a wealth of international experience combined with a wide range of online marketing capabilities spanning across many digital offerings.

Julian Cole

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Julian Cole completed a Honours thesis in Online Social Networks at Monash University and is currently writing his Masters thesis on Blackberry addiction. Julian also works as a Digital Strategist for Naked Communication. He writes the blog adspace-pioneers.blogspot.com and is an active member of STBz.

Peter Appelbaum

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Peter Applebaum is the founder of Tick Yes, an interactive and online marketing company with extensive experience in creating, implementing and managing successful online social marketing campaigns. Peter can be contacted on 02 9281 1960, or by email.

Andrew Shearer

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Luke Farley

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Luke is a founding director at LCubed a Melbourne based Thirdway Online Marketing Agency. He also runs Search Marketing Australia; website dedicated to educating Australian marketers and business people on how to make the most of search engines and the visitors they can generate. Luke is contactable via LCubed: 1300 528 233

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