COMMUNITYFORUMS
Looking for a new challenge? Check out these recently added MyMarketingJobs or search for a specific job using the Search tab.
For the time-poor marketer who wants to stay ahead, marketingmag.com.au RSS feeds keep you updated with exclusive content as it is added to the site. Subscribe to your chosen feeds below now, and never miss out on what’s new at marketingmag.com.au.
Sign up to our regular HTML email newsletter and read Marketingmag's round up of the newest content on the site. From time to time we’ll also be running exclusive promotions through the newsletter, so make sure you don’t miss out and sign up now.
Advertising and Sales
Contact Name |
Telephone |
|---|---|
| Aaron Jackson | 03 9948 4988 |
Other Enquiries
Groups/Feeds |
|
|---|---|
| Marketing Mag | Facebook group |
| - | Twitter feed |
Editorial
Contact Name |
Telephone |
|---|---|
| Sean Greaney: Online Editor | 03 9948 4972 |
| Kylie Flavell: Magazine Editor | 03 9948 4900 |
| Matty Soccio: Magazine Deputy Editor | 03 9948 4992 |
About marketingmag.com.au
Welcome to marketingmag.com.au, the online home of Australia's marketing community. marketingmag.com.au is a dedicated online space for marketers to discuss daily industry news, to argue or agree with industry-leading expert bloggers, and to share insight and opinion about the Australian marketing community. At marketingmag.com.au, you can have your say on exclusive textual, audio and visual content about a diverse range of marketing sectors, including direct marketing, branding, advertising, digital marketing and recruitment.
marketingmag.com.au has partnered up with MyMarketingJobs to offer a comprehensive jobs database, allowing visitors to the site the chance to search through extensive marketing-specific jobs listings. Registered users can take advantage of the added benefits of being able to upload their own detailed candidate profile, tailor job searches specifically to their experience, receive regular job listing updates, and allow themselves to be headhunted by recruiters.
All this featured content and more will, for the first time, bring Australia’s marketing community together around a dedicated online resource, and there are even more benefits to come over the course of the year for registered marketingmag.com.au members. Finally Australia’s marketing community gets the online home it deserves.
marketingmag.com.au, the online home of the Australian marketing community.
About Marketing magazine
Marketing magazine has been exploring the strategic challenges facing businesses large and small every month for nearly 25 years, and it continues to be a trusted resource for marketers and media professionals in Australia. Each issue is packed with in-depth reports, commentary and sage advice from leading industry specialists, and Marketing is still Australia’a number one resource for information on implementing strategies, maximising campaigns and gaining competitive advantage in the marketplace.
Niche Media and custom publishing
With award-winning editors, an exceptional creative studio and an experienced sales and account management team, Niche Media has remained one of the most successful independent print publishers in Australia, and has expanded its business activities to include coupons, digital media and events.
Niche can provide an entire end-to-end custom publishing solution, including: print, production, distribution, design, editorial and advertising sales. Leveraging Niche’s expertise and experience in all of these areas takes the pain away for clients – they give a brief and Niche delivers the result.
Click here for more information.
Marketing Magazine Contributor FAQs
Which is the best way to contact the editor?
I much prefer emails, without a doubt. Attach your submission to an email but don’t forget to include a short paragraph explaining the gist of your piece in case I don’t get time to open the attachment. Please send to me at: kylie.Flavell@niche.com.au.
Why haven’t I heard back?
Last month I received a total of 964 emails so it does take some time. That said, no email is ever left unopened. If you send me something on global warming and I know there is a Green issue coming up, I may save your email in that month’s folder and contact you closer to that date. If you really want an answer ASAP feel free to send a follow-up email to remind me that you are still waiting!
How far ahead do you work?
I commission articles for each issue THREE MONTHS PRIOR. It is never too early to contact me. Many companies have our features list and simply select the features or themed issues relevant to their business and submit related articles at the start of the year. Pages get booked out well in advance.
What do I need to send you with my article?
Please include:
- A high res head shot of the author. This must be 300 dpi in jpg or tif format. It can be colour or black and white.
- A 40-word bio of the author including email, website or phone details.
- Any high res images or tables that you would like to accompany your piece or a note explaining what type of images you could potentially source at a later date.
- Your article in a WORD DOCUMENT. Not a pdf, not a zip file, not a power point slide.
- Any related case studies (can be from 200 – 800 words).
- A brief paragraph within the body of your email explaining the premise of your article.
How long should my piece be?
A one-page article is generally 800 words. A two-page article is about 1200 words. If you have something longer I will consider running a three-page article if it is particularly engaging or you have several images to include.
I have a short news item or event listing to contribute, what should I do?
You are welcome to send any news items to both myself and our online editor Sean Greaney. sean.greaney@niche.com.au. Generally our news items in the print magazine are from 250-500 words. Please re-write any press releases so that they are from an objective viewpoint. Naturally we will be editing them ourselves, but those that are ready to go and devoid of self-promotion and hyperbole are more likely to be published first. For event listings you have the option of appearing online or in our For Your Diary section in the print magazine. Please provide the dates, venue, contact details and a 40-word description of your event.
What are the Focus sections?
As of April 2009 we began running our 'focus sections' every month to ensure readers have a cross-section of all types of marketing every single issue. Each section provides in-depth analysis, commentary and insight. You are welcome to submit a by-lined article for any of these sections as all the content is written by industry experts as opposed to our features, which are written in-house. Article lengths must be 800 or 1200 words.
Media & Advertising: Our focus on creative, agency comment and the world of media - including print, television, radio and out of home advertising. Some of the regulars in this section include Guerrilla Guide, written by our most popular contributor Geoffrey Bowll and Recipe of the Month, which showcases a highly successful campaign in a comprehensive case study that always includes in-depth results. We also look at events, retail and the key role that design plays in branding.
Digital: We're talking mobile, social media, rich media advertising, corporate blogs, digital OOH, email, podcasts, in-game advertising, search, company websites, seeding brands in the blogosphere, banner ads, online consumer surveys, Twitter, SEM and anything else related to digital. Regular columns include Mister Mobile with Joe Barber, Around the Blogosphere with Stanley Johnson and Homepage with CEO of IAB Paul Fisher. This section also identifies the best way for the marketing department to work successfully with IT or a digital agency.
Marketing Strategy: Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that can be applied to all marketing regardless of your advertising channel. Regulars include On a Shoestring, which is our monthly look at marketing for SMEs and B2B Straight Up, which looks at business-to-business marketing. In addition, thought leaders such as Michael Kiely and David Gillespie contribute their regular columns on holistic brand strategy and integration.
Direct Marketing: Direct marketing (DM) is in no way just limited to direct mail. In this section we cover DM as a marketing discipline, analysing anything that draws on that one-to-one relationship between the marketer and the consumer. This includes anything from email and SMS to promotional products and transpromotional mail. We also take a close look at the topics of data and loyalty, showing how you can retain your brand evangelists, grow your database and prevent churn. Regular columnists include international DM expert Linda Loose, CEO of Clemenger Proximity Andy Pontin, and joint team Douglas Nicol and Kevin MacMillan from agency The Works.
Careers & Education: With the industry changing so rapidly the competitive marketer, CEO or agency creative needs to be constantly updating their skills and knowledge. This section details how to climb the ladder, stay on top and win your dream job. Our regular column Going Global profiles a different country each month, examining its marketing industry, average salaries and the job opportunities that exist for Aussies looking to move. Changing Lanes looks at sector transition, with comment from a recruiter and a candidate that has made a change such as FMCG to services or digital to events, etc. There is also a look at the latest marketing research project being undertaken by university academics around Australia with our regular column Research and Deploy. This section speaks to the student marketer but to a larger extent, the marketing practitioner looking to advance their career.
When will my fabulous article be available?
Generally each issue goes on sale on the 28th of the previous month. So for example, June’s issue is at newsstands on the 28th May. If you have contributed an article or comment then we are happy to send you a complimentary copy a week prior to the sale date. Please be sure to send your postal details to me with your article. If you wish to buy more copies you can visit a newsagent or Borders bookstore or contact our Subscriptions Department via e-mail: subscriptions@niche.com.au or free call: 1800 804 160.
I see you have a feature coming up, how does my CEO/marketing director get involved for comment in that feature?
Most of our features are written in-house and we like to interview a range of experts in the industry for each piece. If you have someone in mind for comment, please email me a brief description of their expertise (not just a bio but something that directly relates to our feature), as well as a general idea of their availability. Most of our interviews are conducted by phone or email as we are often too busy to get out of the office.
Advertise
Content to come
Disclaimer
Site Feedback
| Send us your comments |
Love work Julian... Your namesake Julian Morrow (Chaser Producer) would be proud. Keep it up mate!
additional info, around the time of this incident I interviewed the head of the PR agency responsible and he was very responsive around blogosphere interest in this story:
http://prdisasters.com/bank-pr-agency-will-learn-from-spam-pr-criticism/
For me, the episode shouldve ended then.
Yet having looked at the story from several angles and spoken to a few players, I think the spamming by Cox was poor (they accept that), the NAB PR was unwitting while being outed by Jim S (too trusting by Felicity maybe?) and finally, that Julians branch spam stunt adds nothing to the debate but may work as a profile-booster for Colesy as a maverick blog personality.
Gerry
Gerry, thanks for the awesome tag line of ‘A Maverick Blog Personality’, and thanks for the profile boosting post that you gave me on your personal blog.
http://prdisasters.com/blogger-spams-bank-attempts-to-exhume-nab-pr-disaster/
However suggesting that I add nothing is a little dubious, social media is a hard beast to explain to someone who does not come in contact with it very often. Giving an everyday analogy I think is an important contribution in helping more people to understand the problem with what NAB did.
And maybe I meant the vid execution was a little lame-o; you could have written the analogy out briefly - think most people would prob have got it without the filmed skit. Seriously, too, it is an example of blogger 'self promo' even if you didnt expressly intend it to be so.
Cheers Gerry
I guess with the video I was trying something new. I have never tried to communicate an idea through video.
I think from now on I will just stick to the blog writing stuff….Actually I always make spelling mistakes which makes me look like a LAME-O blogger too, so I think I will just stop writing and keep my ideas to myself.
Gerry, I put the challenge to you, create some entertaining and humourous video content for your next post for Marketing Magazine and then I think your comments of being ‘lame-o’ and not being ‘humorous or entertaining’ will hold much more weight.
Julian Cole: No offence, but I would have preferred free tickets to the footy than your business card.
For example, if NAB were to have posted a helpful advice post under their brand name, would that constitute a commercial message? At the end of the day such a post may convince a reader that NAB is a helpful organisation and that they may in future decide to place business their way.
So whilst I think its good to give these guys a little slap on the wrist, i think it should be followed with some constructive feedback as to how they could better engage with the blogosphere.