COMMUNITYFORUMS
Looking for a new challenge? Check out these recently added MyMarketingJobs or search for a specific job using the Search tab.
For the time-poor marketer who wants to stay ahead, marketingmag.com.au RSS feeds keep you updated with exclusive content as it is added to the site. Subscribe to your chosen feeds below now, and never miss out on what’s new at marketingmag.com.au.
Sign up to our regular HTML email newsletter and read Marketingmag's round up of the newest content on the site. From time to time we’ll also be running exclusive promotions through the newsletter, so make sure you don’t miss out and sign up now.
Advertising and Sales
Contact Name |
Telephone |
|---|---|
| Aaron Jackson | 03 9948 4988 |
Other Enquiries
Groups/Feeds |
|
|---|---|
| Marketing Mag | Facebook group |
| - | Twitter feed |
Editorial
Contact Name |
Telephone |
|---|---|
| Sean Greaney: Online Editor | 03 9948 4972 |
| Kylie Flavell: Magazine Editor | 03 9948 4900 |
| Matty Soccio: Magazine Deputy Editor | 03 9948 4992 |
About marketingmag.com.au
Welcome to marketingmag.com.au, the online home of Australia's marketing community. marketingmag.com.au is a dedicated online space for marketers to discuss daily industry news, to argue or agree with industry-leading expert bloggers, and to share insight and opinion about the Australian marketing community. At marketingmag.com.au, you can have your say on exclusive textual, audio and visual content about a diverse range of marketing sectors, including direct marketing, branding, advertising, digital marketing and recruitment.
marketingmag.com.au has partnered up with MyMarketingJobs to offer a comprehensive jobs database, allowing visitors to the site the chance to search through extensive marketing-specific jobs listings. Registered users can take advantage of the added benefits of being able to upload their own detailed candidate profile, tailor job searches specifically to their experience, receive regular job listing updates, and allow themselves to be headhunted by recruiters.
All this featured content and more will, for the first time, bring Australia’s marketing community together around a dedicated online resource, and there are even more benefits to come over the course of the year for registered marketingmag.com.au members. Finally Australia’s marketing community gets the online home it deserves.
marketingmag.com.au, the online home of the Australian marketing community.
About Marketing magazine
Marketing magazine has been exploring the strategic challenges facing businesses large and small every month for nearly 25 years, and it continues to be a trusted resource for marketers and media professionals in Australia. Each issue is packed with in-depth reports, commentary and sage advice from leading industry specialists, and Marketing is still Australia’a number one resource for information on implementing strategies, maximising campaigns and gaining competitive advantage in the marketplace.
Niche Media and custom publishing
With award-winning editors, an exceptional creative studio and an experienced sales and account management team, Niche Media has remained one of the most successful independent print publishers in Australia, and has expanded its business activities to include coupons, digital media and events.
Niche can provide an entire end-to-end custom publishing solution, including: print, production, distribution, design, editorial and advertising sales. Leveraging Niche’s expertise and experience in all of these areas takes the pain away for clients – they give a brief and Niche delivers the result.
Click here for more information.
Marketing Magazine Contributor FAQs
Which is the best way to contact the editor?
I much prefer emails, without a doubt. Attach your submission to an email but don’t forget to include a short paragraph explaining the gist of your piece in case I don’t get time to open the attachment. Please send to me at: kylie.Flavell@niche.com.au.
Why haven’t I heard back?
Last month I received a total of 964 emails so it does take some time. That said, no email is ever left unopened. If you send me something on global warming and I know there is a Green issue coming up, I may save your email in that month’s folder and contact you closer to that date. If you really want an answer ASAP feel free to send a follow-up email to remind me that you are still waiting!
How far ahead do you work?
I commission articles for each issue THREE MONTHS PRIOR. It is never too early to contact me. Many companies have our features list and simply select the features or themed issues relevant to their business and submit related articles at the start of the year. Pages get booked out well in advance.
What do I need to send you with my article?
Please include:
- A high res head shot of the author. This must be 300 dpi in jpg or tif format. It can be colour or black and white.
- A 40-word bio of the author including email, website or phone details.
- Any high res images or tables that you would like to accompany your piece or a note explaining what type of images you could potentially source at a later date.
- Your article in a WORD DOCUMENT. Not a pdf, not a zip file, not a power point slide.
- Any related case studies (can be from 200 – 800 words).
- A brief paragraph within the body of your email explaining the premise of your article.
How long should my piece be?
A one-page article is generally 800 words. A two-page article is about 1200 words. If you have something longer I will consider running a three-page article if it is particularly engaging or you have several images to include.
I have a short news item or event listing to contribute, what should I do?
You are welcome to send any news items to both myself and our online editor Sean Greaney. sean.greaney@niche.com.au. Generally our news items in the print magazine are from 250-500 words. Please re-write any press releases so that they are from an objective viewpoint. Naturally we will be editing them ourselves, but those that are ready to go and devoid of self-promotion and hyperbole are more likely to be published first. For event listings you have the option of appearing online or in our For Your Diary section in the print magazine. Please provide the dates, venue, contact details and a 40-word description of your event.
What are the Focus sections?
As of April 2009 we began running our 'focus sections' every month to ensure readers have a cross-section of all types of marketing every single issue. Each section provides in-depth analysis, commentary and insight. You are welcome to submit a by-lined article for any of these sections as all the content is written by industry experts as opposed to our features, which are written in-house. Article lengths must be 800 or 1200 words.
Media & Advertising: Our focus on creative, agency comment and the world of media - including print, television, radio and out of home advertising. Some of the regulars in this section include Guerrilla Guide, written by our most popular contributor Geoffrey Bowll and Recipe of the Month, which showcases a highly successful campaign in a comprehensive case study that always includes in-depth results. We also look at events, retail and the key role that design plays in branding.
Digital: We're talking mobile, social media, rich media advertising, corporate blogs, digital OOH, email, podcasts, in-game advertising, search, company websites, seeding brands in the blogosphere, banner ads, online consumer surveys, Twitter, SEM and anything else related to digital. Regular columns include Mister Mobile with Joe Barber, Around the Blogosphere with Stanley Johnson and Homepage with CEO of IAB Paul Fisher. This section also identifies the best way for the marketing department to work successfully with IT or a digital agency.
Marketing Strategy: Deciding how to split your marketing budget? Keen to analyse what sort of ROI you can anticipate from your latest campaign? This is the section where we focus on results, marketing analysis and tactical methods that can be applied to all marketing regardless of your advertising channel. Regulars include On a Shoestring, which is our monthly look at marketing for SMEs and B2B Straight Up, which looks at business-to-business marketing. In addition, thought leaders such as Michael Kiely and David Gillespie contribute their regular columns on holistic brand strategy and integration.
Direct Marketing: Direct marketing (DM) is in no way just limited to direct mail. In this section we cover DM as a marketing discipline, analysing anything that draws on that one-to-one relationship between the marketer and the consumer. This includes anything from email and SMS to promotional products and transpromotional mail. We also take a close look at the topics of data and loyalty, showing how you can retain your brand evangelists, grow your database and prevent churn. Regular columnists include international DM expert Linda Loose, CEO of Clemenger Proximity Andy Pontin, and joint team Douglas Nicol and Kevin MacMillan from agency The Works.
Careers & Education: With the industry changing so rapidly the competitive marketer, CEO or agency creative needs to be constantly updating their skills and knowledge. This section details how to climb the ladder, stay on top and win your dream job. Our regular column Going Global profiles a different country each month, examining its marketing industry, average salaries and the job opportunities that exist for Aussies looking to move. Changing Lanes looks at sector transition, with comment from a recruiter and a candidate that has made a change such as FMCG to services or digital to events, etc. There is also a look at the latest marketing research project being undertaken by university academics around Australia with our regular column Research and Deploy. This section speaks to the student marketer but to a larger extent, the marketing practitioner looking to advance their career.
When will my fabulous article be available?
Generally each issue goes on sale on the 28th of the previous month. So for example, June’s issue is at newsstands on the 28th May. If you have contributed an article or comment then we are happy to send you a complimentary copy a week prior to the sale date. Please be sure to send your postal details to me with your article. If you wish to buy more copies you can visit a newsagent or Borders bookstore or contact our Subscriptions Department via e-mail: subscriptions@niche.com.au or free call: 1800 804 160.
I see you have a feature coming up, how does my CEO/marketing director get involved for comment in that feature?
Most of our features are written in-house and we like to interview a range of experts in the industry for each piece. If you have someone in mind for comment, please email me a brief description of their expertise (not just a bio but something that directly relates to our feature), as well as a general idea of their availability. Most of our interviews are conducted by phone or email as we are often too busy to get out of the office.
Advertise
Content to come
Disclaimer
Site Feedback
| Send us your comments |
While I think this is a finely crafted article, I have to make two comments. First, I NEVER said that 70% of CRM projects fail. That was a statement that RightNow claimed I made that they put on their blog that has since been taken down because it was wrong. Gartner, in 2002 said that 55-70% of CRM projects fail but in 2010 that number is more than reversed. Around 60-70% of CRM projects succeed.
I also don't think that CRM focused on the wrong priorities for its era - which were operational and transactional. CRM strategies were designed to provide business with an advantage in how it dealt with customers. But contemporary customers are eminently social and thus force a new set of priorities on business because of the customer's control of the conversation going on about business in the ecosystem. That means that Social CRM - which extends traditional CRM by providing channels to and from the business for the customer - and thus provides transparency from the business and customer collaboration in the more important business interactions - is the requirement of the 21st century. By no means does this mean traditional CRM was or is a failure. It simply has to morph to a newer and more effective version so that the peer-trusting newly empowered social customer can have his or her needs taken care of - which, in return, provide a commitment to the businesses in the form of purchases from the business and advocacy about the business to others.
Paul Greenberg
Our position has long been that CRM should serve the customer, not business efficiencies, and we agree that social channels are going to help facilitate a refocusing of priorities that place the customer at the heart of an organisation. It’s also our opinion that businesses that continue to manage CRM processes from the inside out, do so at their own peril.
<a href="http://www.guccicn.net" title="gucci bag"><strong>gucci bag</strong></a>
<a href="http://www.guccicn.net" title="gucci handbags"><strong>gucci handbags</strong></a>
<a href="http://www.guccicn.net" title="gucci handbag"><strong>gucci handbag</strong></a>
<a href="http://www.guccicn.net" title="discount gucci handbags"><strong>discount gucci handbags</strong></a>
<a href="http://www.buybagshere.com" title="chanel handbags"><strong>chanel handbags</strong></a>
<a href="http://www.buybagshere.com" title="chanel bags"><strong>chanel bags</strong></a>
<a href="http://www.buybagshere.com" title="discount chanel bags"><strong>discount chanel bags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-cambon_c921" title="chanel cambon"><strong>chanel cambon</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-cambon_c921" title="chanel cambon bags"><strong>chanel cambon bags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-cambon_c921" title="chanel cambon handbags"><strong>chanel cambon handbags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-cambon_c921" title="chanel cambon 31"><strong>chanel cambon 31</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-cambon_c921" title="chanel cambon handbags prices"><strong>chanel cambon handbags prices</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-flap_c919" title="chanel flap"><strong>chanel flap</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-flap_c919" title="chanel flap bags"><strong>chanel flap bags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-flap_c919" title="chanel flap handbags"><strong>chanel flap handbags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-255_c920" title="chanel 2.55"><strong>chanel 2.55</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-255_c920" title="chanel 2.55 handbags"><strong>chanel 2.55 handbags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-255_c920" title="chanel 2.55 bags"><strong>chanel 2.55 bags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-255_c920" title="chanel bags 2.55"><strong>chanel bags 2.55</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-255_c920" title="chanel handbags 2.55"><strong>chanel handbags 2.55</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-handbags-2010_c895" title="chanel handbags 2010"><strong>chanel handbags 2010</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-handbags-2010_c895" title="chanel 2010 handbags"><strong>chanel 2010 handbags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-handbags-2010_c895" title="chanel bags 2010"><strong>chanel bags 2010</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-handbags-2010_c895" title="chanel 2010 bags"><strong>chanel 2010 bags</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-handbags-2010_c895" title="chanel bags 2010 sale"><strong>chanel bags 2010 sale</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-wallet_c922" title="chanel wallet"><strong>chanel wallet</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-wallet_c922" title="chanel wallets"><strong>chanel wallets</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-wallet_c922" title="chanel continental wallet"><strong>chanel continental wallet</strong></a>
<a href="http://www.buybagshere.com/Wholesale-chanel-wallet_c922" title="discount chanel wallets"><strong>discount chanel wallets</strong></a>
<a href="http://www.guccicn.net/gucci-fall-winter-2010-wholesale-906.html" title="gucci fall winter">gucci fall winter</a>
<a href="http://www.guccicn.net/gucci-fall-winter-2010-wholesale-906.html" title="gucci fall 2010">gucci fall 2010</a>
<a href="http://www.guccicn.net/gucci-fall-winter-2010-wholesale-906.html" title="gucci winter 2010">gucci winter 2010</a>
<a href="http://www.guccicn.net/gucci-fall-winter-2010-wholesale-906.html" title="gucci fall winter 2010">gucci fall winter 2010</a>
<a href="http://www.guccicn.net/gucci-fall-winter-2010-wholesale-906.html" title="gucci 2010 fall winter">gucci 2010 fall winter</a>
<a href="http://www.guccicn.net/gucci-bags-2010-wholesale-871.html" title="gucci 2010"><strong>gucci 2010</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2010-wholesale-871.html" title="bags 2010"><strong>bags 2010</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2010-wholesale-871.html" title="gucci bags 2010"><strong>gucci bags 2010</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2010-wholesale-871.html" title="gucci handbags 2010"><strong>gucci handbags 2010</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2010-wholesale-871.html" title="gucci 2010 bags"><strong>gucci 2010 bags</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2010-wholesale-871.html" title="gucci 2010 handbags"><strong>gucci 2010 handbags</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2010-wholesale-862.html" title="chanel 2010"><strong>chanel 2010</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2010-wholesale-862.html" title="chanel bags 2010"><strong>chanel bags 2010</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2010-wholesale-862.html" title="chanel handbags 2010"><strong>chanel handbags 2010</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2010-wholesale-862.html" title="chanel 2010 bags"><strong>chanel 2010 bags</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2010-wholesale-862.html" title="chanel 2010 handbags"><strong>chanel 2010 handbags</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-bags-2010-wholesale-875_876.html" title="2010 lv bags"><strong>2010 lv bags</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-bags-2010-wholesale-875_876.html" title="lv bags 2010"><strong>lv bags 2010</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-bags-2010-wholesale-875_876.html" title="louis vuitton bags 2010"><strong>louis vuitton bags 2010</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2009-wholesale-870.html" title="gucci bags 2009"><strong>gucci bags 2009</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2009-wholesale-870.html" title="gucci 2009 bags"><strong>gucci 2009 bags</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2009-wholesale-870.html" title="gucci handbags 2009"><strong>gucci handbags 2009</strong></a>
<a href="http://www.guccicn.net/gucci-bags-2009-wholesale-870.html" title="gucci 2009 handbags"><strong>gucci 2009 handbags</strong></a>
<a href="http://www.guccicn.net/gucci-spring-summer-2010-wholesale-879.html" title="gucci summer bags"><strong>gucci summer bags</strong></a>
<a href="http://www.guccicn.net/gucci-spring-summer-2010-wholesale-879.html" title="gucci summer handbags"><strong>gucci summer handbags</strong></a>
<a href="http://www.guccicn.net/gucci-spring-summer-2010-wholesale-879.html" title="summer bags"><strong>summer bags</strong></a>
<a href="http://www.guccicn.net/gucci-spring-summer-2010-wholesale-879.html" title="summer 2010 bags"><strong>summer 2010 bags</strong></a>
<a href="http://www.guccicn.net/gucci-spring-summer-2010-wholesale-879.html" title="gucci summer 2010"><strong>gucci summer 2010</strong></a>
<a href="http://www.guccicn.net/gucci-classics-wholesale-877.html" title="gucci classic"><strong>gucci classic</strong></a>
<a href="http://www.guccicn.net/gucci-classics-wholesale-877.html" title="gucci bags classic"><strong>gucci bags classic</strong></a>
<a href="http://www.guccicn.net/gucci-classics-wholesale-877.html" title="gucci handbags classic"><strong>gucci handbags classics</strong></a>
<a href="http://www.guccicn.net/gucci-wallets-wholesale-874.html" title="gucci wallets"><strong>gucci wallets</strong></a>
<a href="http://www.guccicn.net/gucci-wallets-wholesale-874.html" title="gucci wallets sale"><strong>gucci wallets sale</strong></a>
<a href="http://www.guccicn.net/gucci-wallets-wholesale-874.html" title="gucci wallets men"><strong>gucci wallets men</strong></a>
<a href="http://www.guccicn.net/gucci-wallets-wholesale-874.html" title="gucci wallets women"><strong>gucci wallets women</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2009-wholesale-863.html" title="chanel 2009"><strong>chanel 2009</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2009-wholesale-863.html" title="chanel bags 2009"><strong>chanel bags 2009</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2009-wholesale-863.html" title="chanel handbags 2009"><strong>chanel handbags 2009</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2009-wholesale-863.html" title="chanel 2009 bags"><strong>chanel 2009 bags</strong></a>
<a href="http://www.guccicn.net/chanel-handbags-2009-wholesale-863.html" title="chanel 2009 handbags"><strong>chanel 2009 handbags</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-bags-2009-wholesale-875_869.html" title="2009 lv bags"><strong>2009 lv bags</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-bags-2009-wholesale-875_869.html" title="lv bags 2009"><strong>lv bags 2009</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-bags-2009-wholesale-875_869.html" title="louis vuitton bags 2009"><strong>louis vuitton bags 2009</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-wallets-wholesale-875_880.html" title="lv wallets"><strong>lv wallets</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-wallets-wholesale-875_880.html" title="louis vuitton wallets"><strong>louis vuitton wallets</strong></a>
<a href="http://www.guccicn.net/louis-vuitton-wallets-wholesale-875_880.html" title="louis vuitton mens wallets"><strong>louis vuitton mens wallets</strong></a>
<a href="http://www.guccicn.net/hermes-handbags-wholesale-878_867.html" title="hermes handbags"><strong>hermes handbags</strong></a>
<a href="http://www.guccicn.net/hermes-wallets-wholesale-878_868.html" title="hermes wallets"><strong>hermes wallets</strong></a>
<a href="http://www.guccicn.net/hermes-wallet-for-women-2010-arrival-product-91.html" title="hermes wallets women"><strong>hermes wallets women</strong></a>
<a href="http://www.guccicn.net/coach-bags-kristin-wholesale-894_895.html" title="coach bags kristin"><strong>Coach Bags Kristin</strong></a>
<a href="http://www.guccicn.net/coach-bags-alexandra-wholesale-894_896.html" title="coach bags alexandra"><strong>Coach Bags Alexandra</strong></a>