Marketing news

Whybin\TBWA\TEQUILA has created a new integrated campaign for eBay.com.au called, Big Game Bargain Hunters. Themed around an iconic African big game safari, the ‘Big Game Bargain Hunters’ campaign highlights the unique bargains and extensive range on eBay, and taps into the shopper’s ‘thrill of the hunt’ for great ...

Hill & Knowlton Australia has announced the promotion of Andrew Collett to the position of managing director, based in Sydney. He was formerly the director of client services, H&K Australia and he previously ran the firm's corporate marketing practice. "Andrew is a valued member of our team and a well respected ...

For marketers trying to decide where the majority of their future ad spend will be, new figures from OzTAM seem to undermine the recent decision by Channel TEN to downgrade their full-year earnings outlook for their core business. The OzTAM figures (see image at the bottom of this article) show growth in the overall ...

The August Corporate Responsibility issue of Marketing magazine is being lovingly put together as I type, and the offices have been awash with talk of green practices and socially responsible business plays. I've been busy reading Julian Lee's How Good Are You? so I've been trying not to feel too guilty about all ...

Just because it's a Wednesday and it's late in the day ... When did cats become the marker of absolute cultural cool anyway? I can haz lolcats now? ...

You take your pick of meteorological puns on this one, but it's another example of Fairfax Digital focusing on one of their key business areas - online news and weather. Fairfax Digital has taken a 75 per cent stake in The Weather Company and with it weatherzone.com.au. Mark Hardy, the founder of The Weather Company, ...

Out-of-home digital (OOHD) media company Prime Digital Media (PDM) announced today the addition of QR to their advertising solutions, making them the first Australian out-of-home digital media company to adopt QR technology. QR (Quick Response) Codes add another new dimension to OOHD advertising. By simply flashing ...

Over a third of Australian employees are being hounded by their bosses outside of working hours according to a survey of 1,792 employees by LinkMe.com.au. Over half (53.5 percent) of these employees say that they value their jobs and are therefore afraid to tell their bosses that they object to this contact for ...

The Insider has received an anonymous tip-off [Ed: is there ever any other kind?] that something's going down over at BBDO's CHE (Clemenger Harvie Edge). Our mystery marketer says that CHE is about to kill off NetX in Melbourne, the full service digital agency acquired by Clemenger. Staff at NetX will likely be repositioned ...

This post relates to this year's National Retail Forum (NRF) event. If you haven't got time to read the post, or you just want the skinny on the NRF, consider checking out our event listing on the calendar page - you'll find the information you're looking for quickly and easily there. Industry heavyweight speakers ...

Microsoft has been named as Australia’s most authentic brand in the second landmark Authentic Brand Index (ABI) study released today by Principals and Synovate. Since the first ABI survey in 2006, technology companies such as Microsoft and Google have emerged as Australia's most authentic brands. Microsoft was at ...

Australian/Australasian brand experience agency ABT, has announced the appointments of two additional account directors both with extensive marketing experience. Jason Miller comes on board from BMW Group Australia where he was marketing manager for MINI, and PR specialist Katie Parker joins ABT from Carat Melbourne ...

This post relates to the PubCamp event. If you haven't got time to read the post, or you just want the skinny on PubCamp, consider checking out our event listing on the calendar page - you'll find the information you're looking for quickly and easily there. If you think PubCamp is where alcoholic parents send their ...

BBC Australian Good Food will be officially launched today at an industry event attended by Gordon Ramsay. Gordon Ramsay will be an ongoing contributing editor for BBC Australian Good Food, the second masthead to launch under the new publishing partnership between ACP Magazines and BBC Magazines. The first issue ...

GreenLight is the new brand name for Corbis' Right Services Division, one of the world's leading intellectual property services firms. "There is phenomenal growth in the use of music and other iconic content in both advertising and consumer products, and the launch of GreenLight underscores what we see as a huge ...

In the ultra-competitive out of home advertising sector, Eye Media have secured a major coup by retaining the lucrative advertising rights to Sydney Airport’s T2 Domestic Terminal. For marketers, the out of home sector is becoming an increasingly important consideration when it comes to deciding on their media spend, ...

Virgin Mobile Australia has just launched its new 'All You Can Eat' advertising campaign, designed to build awareness and understanding of Virgin Mobile’s Free Virgin to Virgin offer. ...

Rainforest Rescue is taking its message to the people of Sydney via a poster campaign supported by Adshel's outdoor advertising sites. During May and again in July, 100 poster sites have been made available at train stations and bus stops in Sydney for Rainforest Rescue to promote the cause. "In 10 years Rainforest ...

More than half of Australian employees believe that Australia offers the greatest job prospects in the current global economy, according to a survey of 1,449 employees by career-building and networking company LinkMe.com.au. And apparently Victorians have more global perspectives than their NSW counterparts. Demonstrating ...

Sydney Monorail has launched a partnership with Breeze Tech to deliver a Bluetooth enabled transit network across its station platforms. ...

In a move that is sure to be of interest to entrepreneurs and SME small business owners, Melbourne-based Mostyle has just launched a new service designed for mobile use that allows anyone to create a free 3G mobile website and publish it to a global community. Mostyle offers a streamlined web interface, which produces ...

A new campaign being launched on July 1 by Australia’s peak body for the architecture profession, the RAIA, centers around dropping the word 'Royal' from their title to just become the Australian Institute of Architects. ...

The ongoing battle for social networking supremacy is set to heat up, following the announcement of a significant MySpace redesign. The news of the redesigned elements comes just as the blogosphere has been reporting on Facebook matching MySpace's monthly visitor numbers (see graph below for details). MySpace today ...

Tribal Fusion, the world's largest independent online advertising network launched into the Australian marketplace this week. Through the latest ad serving and optimisation technology, Tribal Fusion looks to deliver advertising solutions to brand and direct marketers and premium publishers by offering customised ...

International PR firm Porter Novelli has appointed Richard Muller as new managing director of its Sydney office effective late July. Muller joins the consultancy after four years with Edelman China, where he was managing director of Edelman's China corporate and financial practices and was most recently managing ...

Eye, out of home media operator, has expanded the reach of its leading Digital Mall Media network in Australia. The network now boasts over 115 Landscape Digital displays at Australia’s leading shopping centres across all five major metropolitan markets. ...

Cadbury Schweppes is re-launching its Cool Ridge still spring water brand, with a brand refresh that will hit shelves this month incorporating a new pack design and a new product positioning. The new packaging has been developed to maintain the ‘natural’ heritage of the brand which consumers previously associated ...

A survey of Australian company directors has revealed an overwhelming trend to continue – or increase their marketing spend, despite the slowing of the Australian economy, something marketingmag.com.au blogger Brendon Cook discussed a month ago here. Brendon, CEO of oOH Media, had this to say then: "Research by ...

International optical retailer Specsavers will launch its first TV campaign in Australia this month, after appointing The Foundry late last year to manage strategic development of the company’s TV campaign. Specsavers is the third largest eye-care retailer in the world with an annual turnover of over $A2.1 billion. ...

If you're one of the biggest and most powerful companies in the world, who do you go to for help winning new SME business? Well, for Microsoft the answer was Acxiom, and their customer information management solution software as service (SAS). "For a company like Microsoft, with such a broad range of customers and ...

The Newshound got over to the UK recently, where he noticed that advertisers were finding more and more creative spaces to squeeze their work into. The moving handrail of an escalator was a new one to for the Newshound, but it perfectly illustrated the way advertisers are always striving for new real estate. So ...

The NSW branch of AIMIA (the Australian Interactive Media Industry Association) is pleased to announce Pearl PR as its PR Patron for 2008. The AIMIA NSW patronage program allows companies with an interest in digital media to gain exposure, promotion and access to the full spectrum of the Interactive Media and Digital ...

Australian online marketing agency Sputnik announced that it is working with Kmart to create a first time digital promotional plan in order to drive internet users into Kmart stores during its annual toy sale in July 2008. In an integrated promotion, the goal is to transfer enthusiasm experienced online into sales ...

Emirates Airline and Breeders’ Cup Limited on Monday announced a sponsorship agreement through which Emirates, the Dubai-based international airline, will become title sponsor of the US$3 million Breeders’ Cup Turf at the Breeders’ Cup World Championships. The Breeders’ Cup World Championships, Thoroughbred racing’s ...

This week Australian founded animation and visual effects studio, Animal Logic, announced its expansion into the game and interactive entertainment business with the formation of Animal Logic Interactive (ALI), to be headquartered in Los Angeles. Never heard of Animal Logic? You may think you don’t know who they ...

The soon-to-be-released July issue of Marketing magazine (check it out at the newsstands from 25th June) includes an article bemoaning the state of much advertising creative, which the author argues, often do little more than wallpaper our environment. In an industry that churns out thousands of creative pieces weekly, ...

The Newshound is seeing a worrying trend developing across mainstream marketing channels, where everyone is suddenly becoming everyone else's mate, and he's sure we've got social media sites like Facebook to thank. On Facebook, The Newshound is pretty popular - nearly 360 friends and counting. Odd then that weekends ...

Parents are unhappy with the current food labelling system in Australia and are calling on government to take action, making it easier for them to make everyday healthy food choices. It seems that Marketing magazine has been flexing its telepathy muscles again. The July issue of Marketing goes on sale on 25th June, ...

Julian Cole is a busy guy. In between single-handedly taking major transport companies to task, writing one of Australia's top 50 marketing blogs, being a regular media darling on all things social media, and helping out over at Naked Communications, Julian has put together a list of the top 50 Australian marketing ...

This one's been doing the rounds throughout the blogosphere over the last few days, and while it's not like The Newshound to be, ahem, behind on a story, it's just too good an opportunity to miss passing this one on. As well as being evidence of the remnants of a sense of humour in advertising and marketing, this ...

Here's one for all the printing tech gurus out there. GMG, supplier of high-end color management and proofing solutions, is to announce at Drupa its new product GMG Connect. GMG Connect links up GMG’s proofing and color management products to create a central, scalable color management workflow solution. This networked ...

TorchMedia has launched Shopper Connect, a new membership programme for direct advertisers. Shopper Connect offers discounted out-of-home retail media packages, exclusively to businesses who sign up for yearly membership. It also aims to educate direct advertisers about retail media and how it is best used for branding ...

Continuing its push into the retail sector, M&C Saatchi has launched 'Brands in Space', a new company specialising in the design of branded retail environments. The business is headed up by Gary McCartney, an architect specialising in store interiors, who was previously environment design director at IdeaWorks. ...

Melbourne based corporate communications agency Pesel & Carr is thrilled to announce the commencement of its work with Spirit of Tasmania, having won a four way competitive pitch. Barbara Pesel, managing director of Pesel & Carr, said: “Everyone on the team is incredibly excited about this great new opportunity. ...

Starcom MediaVest Group (SMG) today announced the appointment of Linda Brown to the role of national systems catalyst. Based in Melbourne, Ms Brown will be responsible for agency planning tools and systems and will report to national research and accountability director, Emma Montgomery. In welcoming Ms Brown ...

It's good news for sponsors of The Australian Open, as the latest Sweeney Sports Report released today has tennis as the nation's favourite sport for the first time in 17 years. The 2007-08 edition of the Sweeney Sports Report shows that almost six of every ten (57 percent) adult Australians in the major cities are ...

No stranger to eye-catching campaigns, Nando's most recent offering, 'Big Chicken 08', created by Melbourne agency CHE, brings reality chicken to the small screen. 'Big Chicken 08' is a series of six 30 second reality television episodes, in which those familiar with some of Nando's previous ad offerings will recognise ...

Corbis today announced that Amy Timbrell has been appointed sales director, Australia. Timbrell will oversee all sales and service for the Australian market, based in the company’s Sydney headquarters. Amy’s decade-long sales and marketing career began in Australia and has since spanned Asia Pacific, Europe and ...

Saatchi & Saatchi this week unveils its print and PR initiative for SONY Australia, highlighting SONY’s commitment to offsetting carbon emissions from their corporate travel. Beginning as an internal communication piece for the electronic giant, the advertising campaign centres on the ‘growth’ of a grass car ...

Fenway Sports Group (FSG), a leading sports and entertainment marketing firm based in Boston, announced yesterday that The Ritz-Carlton Club has selected FSG as its sports marketing resource. Introduced in September 1999, The Ritz-Carlton Club provides high-end fractional ownership offerings (Ed: is this a euphemism ...

Corbis, a leading visual media provider for the creative community, has announced that it will begin offering clips from films, outtakes and previously unreleased footage in HD from Maysles Films, one of America’s most recognised documentary filmmakers. The announcement was made last week during an exclusive screening and book signing of A Maysles Scrapbook: Photographs / Cinemagraphs / Documents with Albert Maysles at Tribeca Cinemas in New York City.

Following a competitive pitch, Melbourne based CUBED Communications has been appointed to the account of Plan International Australia (Plan). Plan is a not for profit change agent which works at the grass roots level in the developing world to empower communities to overcome poverty, so that children have the opportunity ...

Acxiom® Corporation (Nasdaq: ACXM), a global leader in customer information management and technology, recently announced the selection of its Customer Information Solution by Golden Glow Natural Health Products (Golden Glow®), Australia’s largest and most trusted vitamin and supplement mail order business. Acxiom’s ...

Australian PR agency miraworld, headed by Barbara Raffellini, has been singled out for its networking capabilities and international success at the European, African and Middle East Regional Meeting 2008, organized by the World Trade Center in Pescara-Chieti. Patrizia Angelini, Italian TV journalist and president ...