Marketing news

m.Net is partnering with Premier Media Group (PMG) to release the FOX Sports-branded m-site. The m-site is a dedicated mobile site for FOXSports.com.au that will focus on delivering sports news, live scores, results and coming fixtures from the range of sports covered by FOX SPORTS. The m-site is available on ...

AOL has introduced a new social networking platform, Socialthing, aimed at bringing social networking services to websites and enables publishers to attract new users. MediaGlow, AOL’s centralised publishing unit, is in the process of deploying Socialthing across its network of more than 75 sites, projected by the ...

The Global Poll, a new online polling service, has been established to help generate conversations about ‘anything and everything’ and serve as a market research tool. The polling site allows users to undertake a poll or vote at no cost, then captures results and voter demographics and presents them live. It will ...

oOh!media has posted a 11% like-for-like increase in its first quarter media sales revenue compared to the same period last year. The $18.4 million revenue announcement, coming as the company celebrates its first birthday following its rebranding, is in contrast to the outdoor industry performance reported by the ...

YouTube and the Cannes Lions International Advertising Festival have partnered to search for two young creatives to win a trip to this year’s event and fill a new 38th place as ‘Team YouTube’ in the 2009 Young Lions Film Competition. The online video site will be running a 48-hour viral film contest to create an ...

News Corporation has appointed Owen Van Natta to the role of MySpace CEO. Van Natta will be based in Los Angeles and report directly to Jonathan Miller, News Corporation’s CEO of digital media and chief digital officer. “Owen combines a deep understanding of social networking, a keen business sense and the operational ...

Outdoor Media Association chief executive Helen Willoughby has announced that first quarter net revenue results for outdoor media in 2009 were down 9.2%, on the same period in 2008. According to Willoughby it is the first negative result recorded by the sector in more than six years, with net revenue for the quarter ...

Freeview has announced a national marketing campaign spearheaded by a 60-second TV roadblock on all Australian free-to-air networks. The roadblock aims to reach millions of Australian viewers across ABC, Nine, Prime, SBS, Seven, Southern Cross, Ten, WIN and their affiliate regional networks. Five free digital ...

The Australian Competition and Consumer Commission (ACCC) has finalised the 'access undertakings' that set out the terms and conditions that will apply to digital radio broadcasters and service providers. This concludes 18 months of consultation by the ACCC with industry and other stakeholders, with the next step ...

Qantas is the most-blogged airline by online Australians, with more than one third of consumer discussion online around airlines focusing on it according analysis by online measurement company Nielsen Online released today. The analysis looked at consumer-generated media (CGM) relating to the top airline carriers ...

Ninemsn recently launched its new cross-platform advertising campaign, ‘Mercury’, to raise awareness about the new version of Windows Live and its ability to bring consumers their online world into the one place.   The Mercury campaign utilises the strength of the PBL Media assets, and will appear on ...

CC Media launches this week as a digital company specialising in interactive advertising services for the retail sector. The existing Catalogue Central and Stylehunter brands will be joined by two new digital marketing products, CC Mail and Catview, under the banner of CC Media. Matt Berriman, general manager ...

Google Australia recently announced a business stimulus offer, to help Australia's 1.88 million SMEs speed up in the economic slowdown. Google is offering them a complimentary $75 search marketing campaign, to help them to reach new customers and drive sales in tough times. In the current economic climate, Australians ...

Australians’ job confidence has slumped in the past six months, with just 27% of Australian consumers saying local job prospects in the next 12 months looked good or excellent (down 36 points vs October 2008), according to Nielsen’s latest Consumer Confidence and Sentiment survey. Job security ranked as the second ...

The release of the new Cadbury ‘moulded block’ range in Australia and New Zealand will be accompanied by the Cadbury’s unusual and ‘joyful’ advertising campaign, The Eyebrows. If you wondered what a gorilla playing the drums to Phil Collins (or John Farnham in Australia) had to do with chocolate, Cadbury indicates ...

The 7th annual ASTRA Awards have been held at Sydney’s Entertainment Quarter, with MCN represented channels scoring a swag of awards. MCN’s national sales and marketing director Damian Keogh indicates the ASTRA Awards have grown to become a significant event in Australia’s media calendar, with this year’s awards ...

New research released in the March 2009 Australian Retailers Index revealed retailers are working hard to hold onto staff. The study indicates that retailers understood the important role employment levels would play in economic recovery, with 65% of SME retailers maintaining staff levels. Australian Retailers ...

One lucky US college student could spend their summer as a member of the Pizza Hut PR team in charge of tweeting about new developments at the restaurant chain. The company is advertising for students to apply for the 10-12 week long paid ‘twinternship’, based in its headquarters in Dallas, although the job ad does ...

Friendster is to partner with online video company sevenload, to offer video content and applications across the Asia-Pacific market. sevenload.com, a social media network for videos, photos and Web TV content, and Friendster, Inc., a top 20 global social network website that is popular in Asia, plan to combine ...

The Internet Marketing Academy launches with support from Yahoo! and Google. The Internet Marketing Academy (IMA) has launched in Australia with the aim to engage small- and medium-sized business owners to get the most out of the online space and grow their businesses. The Academy has been developed in response ...

Agencies and marketers have four days left to enter the 2009 IAB Australia Awards, with submissions closing at 5pm, Thursday 23rd April 2009. Following a new format, award categories will include Brand Awareness and Positioning, Direct Response and Lead Generation, Product Launch, Brand Loyalty and Retention, Brand ...

Digital publishers are set to sell the behaviour of their online audiences as the next frontier in advertising, according to a report from the Sydney Morning Herald. Ninemsn, Fairfax Digital, News Digital Media and Google will begin pushing into the controversial area of behavioural targeting. Behavioural targeting ...

An application has been developed for MySpace that enables people to recharge their pre-paid mobile phone credit. More than 5,000 people had already installed the application, half of them customers of Optus. The development of such an app puts the social networking website in the running to gain a new source of ...

The Product of the Year committee has announced the best new grocery products across 14 supermarket categories, as voted by 5,000 consumers. Steven Braddon, researcher for Roy Morgan, conducted the survey and believes that, contrary to some critics’ beliefs, people are not just pawns in a marketing game when it ...

American pizza brand, Domino’s, has responded to a video posted on YouTube showing two employees apparently defacing its food. News of the video spread quickly through social media and the blogosphere, shooting from 20,000 views to 760,000 views in one day - the errant employees were fired and warrants were allegedly ...

Out of home media company, oOh!media, has unveiled a unique online toolkit to make designing, planning and buying campaigns easier to help advertisers more effectively connect with consumers. More than 450 members have signed up already. The online toolkit provides agencies with a comprehensive campaign management ...

Australian airline carrier Qantas ...

Point-of-sale marketing has become the new ‘sexy’ channel according to a report in The Australian Online. Companies specialising in product sampling have experienced an increase in growth as communications groups look to point-of-sale food and wine tastings and product demonstrations due to advertisers shifting ...

Eric Schmidt, CEO of search megalith Google, has told newspaper bosses they should continue to rely on advertising but need to embraced new technology to support more profitable business models. Schmidt believes that the newspaper business and other publishers will end up using a combination of “all three” – advertising, ...

Due to the success of her tweets as Mad Men character Peggy Olson, PR practitioner Carri Bugbee is to establish a Twitter-based ad agency for media and entertainment companies. The show, which has just begun screening on SBS in Australia this month, gained popularity in the US due to the buzz created through social ...

Figures released today by Commercial Radio Australia show that first quarter ad revenue for 2009 for the metropolitan radio market has fallen compared to the same quarter last year, with variable results for individual markets. According to the 2009 Metropolitan Commercial Radio Advertising Revenue as sourced by ...

SBS Radio has introduced a mapping tool that gives advertisers insight and access to consumers who speak different languages. Covering the Sydney and Melbourne local government geographic areas, SBS Radio can segment 'languages other than English' (LOTE) populations and overlay them with clients’ target markets. The ...

Tic Tac is embracing the digital environment by launching a Facebook and iPhone application to engage online with their consumers and introduce two new products to the Tic Tac range. In new territory for an FMCG brand – Tic Tac’s new digital strategy includes the launching of applications for iPhone and Facebook, ...

A new award has been established to celebrate the success stories in the Australian events industry. The launch of the 2009 Australian Event Awards will be staged in October this year, encompassing business, cultural, sporting and community events, as well as achievements in sustainability, Australian excellence ...

The Australian Association of National Advertisers (AANA) has announced that it will develop an ‘Environmental Claims Advertising and Marketing Code’ to prevent greenwashing in campaigns. With consumers putting more consideration into the environmental impact that their buying decisions effect, the AANA has said ...

Niche Media, the Melbourne-based publishing and events company, proudly celebrated 20 years in the industry last week. Over 250 guests gathered to attend a special screening of Clint Eastwood’s latest masterpiece, Gran Torino, in Melbourne’s South Yarra. The event served to thank Niche’s clients and contributors ...

Yahoo is moving into contextual-based advertising across its mobile homepage for the first time, as it launches Yahoo Mobile in eight markets worldwide that will include a new homepage browser and an application for the Apple iPhone. The homepage will be available on more than 300 handsets across the UK, Germany, ...

UK agency Creative Orchestra have found a novel way to incorporate London’s surplus pigeon population with technology that connects with consumers personally – tagging the pigeons with GPS systems. The idea is to launch a new media vehicle for clients wanting to target consumers directly outdoors, using GPS technology ...

In-store marketing is more influential than television advertising when it comes to grocery purchase decisions, according to research on shopper behaviour commissioned by TorchMedia. The economic downturn is having little effect on grocery spend and shoppers are making more trips to the supermarket than previously ...

New revenue figures show that Australia has been outperforming the UK and US in newspaper advertising revenue. The combined revenue of all newspapers in Australia declined by just 0.6% during 2008, despite the nation’s economic volatility. Key newspaper advertising revenue categories grew strongly, including national ...