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by The Insideron Jun 25 |
The Insider has received an anonymous tip-off [Ed: is there ever any other kind?] that something's going down over at BBDO's CHE (Clemenger Harvie Edge). Our mystery marketer says that CHE is about to kill off NetX in Melbourne, the full service digital agency acquired by Clemenger. Staff at NetX will likely be repositioned somewhere else in the CHE machine's mainframe.
It looks to be another example of a worrying condition now known globally as IGW, or Integration Gone Wrong. The formula's pretty simple:
This process seems to be the model for integration adopted by many large agencies, but clearly it's poisonous.
Not much consolation for NetX though.
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