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Direct effects of promotional products on financial KPI’s

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The critical thing is to make an impact. “Perception is reality and first impressions count – so make the invitation unique,” advises Tangibility’s Nathan Schipper. “Why send out an invitation to a dinner or function on paper when you can do it on a customised serviette or wine glass?”

Or a maraca, perhaps? One of Strive Corporate’s clients wanted to invite its own clients to a Christmas party that had a Calypso theme, so it printed the invite on maracas. “The maraca invitation showed a real point of difference and engaged customers prior to the event. The event filled quickly, the clients were excited and as a result they spent more money than ever before on the silent auction!” quips Strive’s general manager Natasha Mahar.

As a company that prides itself in creative promotional products, Wompro was determined to create something to get tongues wagging with its own invitations to this year's Spring Racing Carnival. “We created a series of three very unique invitations that told a story,” explains Bradbury. “The first piece was housed in a personalised golden box featuring a Melbourne Cup lapel pin. Inside was fake turf, a themed invitation, and a bottle of Moet, plus a horse and branded pen to convey the essence of the Spring Carnival.” In part two, invitees received a red box containing a feng shui coin, fortune cookies, a money clip complete with a mystery bet, a faux $100 note and a betting calculator.

“The grand finale was hand delivered in a custom silver box containing a pair of binoculars to view the day's racing, and of course other VIPs,” adds Bradbury. All the company’s invitations were apparently accepted, despite the fact that many of the clients had been invited to other marquees.

Educating the masses

Whether it be a message directed towards a select audience or the community at large, promotional products can be a far-reaching and cost-effective way to spread the word. “Promotional products have the ability to communicate educational messages effectively due to their tangibility and relevance. For example, what better way to encourage consumers to limit their showers to three minutes than giving a shower radio with a built-in three-minute timer?” poses Schipper.

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