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When AI can read the audience, who controls the influence?October 14, 2026
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By Katie Witkowski Marketers have access to so much customer data. Every click, purchase, campaign interaction and abandoned cart tells us something about what customers want and how their behaviour is changing. Yet for many marketing teams, having an abundance of data hasn’t necessarily made decision-making any easier. It can feel like having a kitchen […]
By Jamie Carmichael Marketers routinely audit landing pages, emails and social posts, yet a small piece of copy at a counter, table or reception desk can shape a customer’s next action just as strongly. A review prompt – whether printed beside an NFC tag, QR code or short URL – is a content touchpoint. It […]
By Joanne Ng For years, marketers could rely on a simple equation: if you could earn attention, you could influence consideration. Reach became the industry’s favourite currency, and entire strategies were built around acquiring more of it. Today, that equation is breaking down. If your content strategy is still built to win attention, you are […]
By Cassie Gilbert Think about how you make big decisions in real life. Before booking a trip, buying new tech or trying a spot in town, what’s the first thing most of us do? We dive straight into online communities to see what real people are saying. We often put far more faith in unbiased […]
By Debbie Hatumale-Uy For most of my career, success in content was measured by the size of the crowd. At McDonald’s, I worked in social media when follower counts were the scoreboard, and at Canon I managed digital communications for a brand people already loved. What the scoreboard didn’t show – and what big brands […]
By Professor Rocky Scopelliti For most of advertising history, marketers have tried to understand audiences indirectly. They used demographics, surveys, behavioural segments, purchase histories and, more recently, digital traces. AI is now changing that relationship. The next generation of systems will not simply analyse what audiences have done. They will increasingly infer what people are […]
By Sabri Suby Australia’s proposed social media algorithm opt-out has already sparked plenty of speculation about what happens if users start switching off personalised recommendations and returning to feeds dominated by the accounts they actively follow. Most of us know that personalisation is far from an incidental social media feature. It is the core product […]
By Raine Gaisford Buyers lean on AI-generated answers more and more these days, but when a business realises it’s not featuring in those results, the instinct is almost always to go and ‘fix’ the website. They rewrite the copy, sharpen the messaging and tidy up positioning. It is a logical reaction, although it’s usually only […]
Content Marketing Mag has teamed up with Marcus Evans to become the official media partner for the 20th edition of the CMO Summit 2027. The event will take place on 24-25 February 2027 at the InterContinental Melbourne The Rialto. With the marketing function of most businesses now under more pressure than it has faced in […]
By Joel Thomson AI can’t recommend what it can’t reach. Strictly speaking, it can. That’s the problem. If an AI system researching suppliers for a buyer can’t retrieve your current product pages, technical documentation or case studies, it may still answer. It can fall back on old model knowledge, review sites, cached material, competitor claims […]
Mad Mex, one of Australia’s leading Mexican quick-service restaurant franchises, with more than 75 locations, partnered with Taguchi and other technology providers to rebuild its loyalty program and digital customer experience. Customer research had identified two major barriers to growth: the brand’s positioning was not resonating strongly enough with customers and its disconnected technology stack […]
By Dr Ken Hudson A few years ago, we were very fortunate to knock down the old, decaying place that we had purchased 30 years ago and build a new home. We employed a young architect and gave her some basic guidelines around our budget, number of rooms, types of materials, etc. She then started […]
By Joe Scott It’s 2016. You’ve just finished that 50-page white paper your team has been preparing for weeks and you’re ready to send the gated landing page and EDM live. Now comes the best part, where you get to sit back and watch the downloads roll in with dozens of contacts the sales team […]