In order to appeal to the growing number of Australians whose lives are centred in the digital realm, brands may need to fund....
BY Marketing mag
The era of third-party data is coming to an end as modern people demand greater privacy and data protection. Tasneem Ali writ....
BY Marketing mag
Optus, like other telcos, is in the business of anticipating customer needs. During the COVID-19 pandemic, essential services....
BY Jasmine Giuliani
Website building tool Squarespace has launched a new product add-on that allows creators to monetize their website by gating ....
BY Jasmine Giuliani
Week four of Enigma’s Brand Summit Road Trip has arrived! We’re in beautiful Port Macquarie with our hosts Rosemarie Mils....
BY Marketing mag
In the final instalment of this in-depth content series, Professor Francis Farrelly and Sam McOrist consider the role of the ....
BY Marketing mag
If we’ve learned anything from 2020, it’s that it’s paramount to be ready to face rapid change and adopt new technology....
BY Marketing mag
Nicholas Kontopoulos considers the future of marketing and what our industry will look like by 2025. What skills will markete....
BY Marketing mag
In a time where customer experience is everything, Mike Betzer writes about the importance of delivering an optimal experienc....
BY Marketing mag
Bethan Hockey writes about how optimism can be an intrinsic tool for great leaders, helping them to envision the future and m....
BY Marketing mag
This morning Eddie McGuire announced on air that Triple M Melbourne’s longstanding show, The Hot Breakfast, will finish up ....
BY Jasmine Giuliani
Melbourne Fashion Week 2020 has had its program officially launched by the City of Melbourne, unveiling a line-up of ....
BY Madeleine Swain
The shopping habits of customers during the COVID-19 pandemic are the focus of a new survey, which has revealed a greater f....
BY Madeleine Swain
Managing online communities can be a daunting task, particularly in the age of misinformation where falsehoods spread as quic....
BY Marketing mag
As advertisers come to understand more about capturing and holding attention, they can develop methodologies, refine strategi....
BY Marketing mag
It’s week three of Enigma’s Brand Summit Road Trip and our hosts Rosemarie Milsom and Pete Chapman have stopped off in Wo....
BY Marketing mag
In an increasingly virtual world, are the future marketers and business leaders of tomorrow at risk of losing interpersonal s....
BY Marketing mag
Facebook Australia has partnered with NAIDOC Week 2020 – the ‘Always Was, Always Will Be’ theme and features and tools ....
BY Jasmine Giuliani
Have you noticed an uptick in customer service inquiry levels during the COVID-19 pandemic? If so, you’re not alone. Top br....
BY Marketing mag
In order to be more sustainable, product designers and brands need to think beyond 'human-centred' design and adopt a thought....
BY Marketing mag